Adobe Firefly

Adobe Firefly
DeveloperAdobe
ReleaseMarch 2023; 3 years ago (2023-03) (beta)
Websitefirefly.adobe.com

Adobe Firefly is a web app and set of generative artificial intelligence models for creative production offered by Adobe Inc.. Its capabilities include text-to-image and text-to-video, image-to-video, generate speech, generate soundtrack and, generate sound effects and alter speech.

It is part of Adobe Creative Cloud, and is used in other Creative Cloud apps, including Photoshop, Premiere Pro, and InDesign. Firefly is available via subscription plans that use monthly credits based on the type of AI being used.

Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain. Adobe has marketed Firefly's output as "commercially safe" due to the company's claims about the models' training data. In April 2024, Bloomberg reported that Firefly was also trained on Midjourney and other competitors' images, which Adobe had not clearly disclosed.

Firefly for Enterprise was released on June 22, 2023.

History

Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023, before being made available to all Adobe Creative Cloud subscribers.

Adobe Firefly is part of Adobe Sensei, the company's AI platform.

In May 2023, Google announced plans to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model.[citation needed]

In April 2025, Adobe released Adobe Firefly Image 4 and Firefly Image 4 Ultra Model in Adobe Firefly Web Application.

In October 2025, Adobe Firefly released Image Model 5, Generate Soundtrack, Generate Speech, and Firefly Video Editor and announced them at the Adobe MAX conference.

Capabilities

Firefly modalities, include text-to-speech, text-to-vector, image-to-video, video, image, audio, and music.

Integrations

Adobe Firefly is hosted partially from the Nvidia Picasso generative AI library.

Firefly and other Adobe products are integrated with Google’s AI models including Gemini, Veo and Imagen. Firefly is also equipped with AI models from OpenAI and ElevenLabs.

Adobe Firefly is used by Mattel to design packaging for all toys and subsidiaries, including Barbie. IBM and Dentsu also have integrations with Adobe Firefly.

References

  1. ↑ Roach, Jacob. "Adobe Now Lets You Generate Soundtracks and Speech in Firefly". Wired. ISSN 1059-1028. Retrieved 2026-03-14.
  2. 1 2 3 Roach, Jacob. "Adobe Firefly Is the Best-Kept Secret in Generative AI. Here's How to Use It". Wired. ISSN 1059-1028. Retrieved 2026-03-13.
  3. ↑ Weatherbed, Jess (2023-05-23). "Adobe is adding its AI image generator Firefly to Photoshop". The Verge. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  4. ↑ "What Are the Limitations of AI Image Generation in Adobe Firefly?". MUO. 2023-05-27. Archived from the original on 2023-06-19. Retrieved 2023-06-25.
  5. ↑ "Is Adobe Using Your Files to Train Its AI? How to Opt Out if So". MUO. 2023-02-02. Archived from the original on 2023-06-20. Retrieved 2023-06-25.
  6. ↑ "Adobe's 'Firefly' Image Generator Is Going to Make Photoshop Much Easier to Use". Gizmodo. 2023-05-23. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
  7. ↑ "Adobe's 'Ethical' Firefly AI Was Trained on Midjourney Images". Bloomberg. Retrieved 26 March 2026 – via yahoo! finance.
  8. ↑ "Microsoft Word - Firefly Legal FAQs - Enterprise Customers vFINAL (2023-06-12)" (PDF). Adobe. 2023-06-21. Archived (PDF) from the original on 2023-06-25. Retrieved 2025-07-02.
  9. ↑ "Adobe opens up its Firefly generative AI model to businesses". 8 June 2023. Retrieved 2023-06-08.
  10. ↑ Kerner, Sean Michael (2023-03-21). "Adobe bets on generative AI with 'Firefly' tool to create images from text". VentureBeat. Retrieved 2025-05-30.
  11. ↑ "Google is incorporating Adobe's Firefly AI image generator into Bard". Engadget. 10 May 2023. Archived from the original on 2023-05-22. Retrieved 2023-06-25.
  12. ↑ "Adobe debuts all-in-one Firefly AI app with access to models by OpenAI, Google Cloud". The Indian Express. 2025-04-24. Retrieved 2025-04-24.
  13. ↑ Browne, Ryan (2025-04-24). "Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry". CNBC. Retrieved 2025-04-24.
  14. ↑ "The Newest Releases From Adobe MAX - Surf The Firefly Wave by Michelle DeLateur - ProVideo Coalition". 2025-10-28. Retrieved 2026-02-27.
  15. ↑ "Nvidia and Adobe think they may have solved generative A.I.'s copyright problem". Yahoo Finance. 2023-03-22.
  16. ↑ published, Craig Hale (2025-10-29). "Adobe and Google team up to offer more AI models and YouTube integration". TechRadar. Retrieved 2026-03-13.
  17. ↑ Roach, Jacob. "Adobe Now Lets You Generate Soundtracks and Speech in Firefly". Wired. ISSN 1059-1028. Retrieved 2026-03-13.
  18. ↑ "How Mattel is using AI to bring your next Barbie box to life". Fast Company. 2024-06-27.
  19. ↑ "How IBM is using Adobe Firefly to reshape design". Computerworld. Retrieved 2026-03-13.