Alex the Dog

Alex the Dog
Other nameBanjo
BreedGolden Retriever and Irish Setter
SexMale
Born1984
Died1989
Cause of deathCancer
Years active1984–1989
Known forAdvertising mascot for Stroh's

Alex the Dog was the advertising mascot for Stroh's beer in the 1980s.

Alex's most famous advertisement depicted him retrieving beer for a man playing poker before the sound of Alex drinking it is heard offscreen. The character of Alex drove a hot rod shaped like a beer can. Stroh's also created merchandise such as shirts and posters depicting Alex. In the 1988 United States presidential election, Stroh's launched a mock presidential campaign for Alex, with comedian Brian Regan serving as his campaign manager. Alex and Regan traveled to bars throughout the United States to advertise Stroh's and encourage people to register to vote.

The popularity of Alex caused Stroh's to fear that their product would be too closely associated with dogs, so they ceased using him in advertising campaigns. This left the market open for Spuds MacKenzie, the dog mascot of Bud Light beer.

See also

References

  1. ↑ Smagalski, Carolyn. "Beer Dogs and Party Animals - Beer and Brewing". BellaOnline. Archived from the original on 9 March 2008. Retrieved 23 June 2026.
  2. 1 2 3 Bradford, Julie Johnson (2001). "Beer and Man's Best Friend". All About Beer. Archived from the original on 13 January 2009.
  3. ↑ Strohl, Daniel (16 December 2008). "Alex the Dog Drives a Stroh's Beer Can-Shaped Hot Rod". Hemmings. Archived from the original on 18 April 2025. Retrieved 23 June 2026.
  4. ↑ "Stroh's Alex, the beer-drinking dog". I Love Cheap Beer. 27 September 2022. Archived from the original on 8 March 2026. Retrieved 23 June 2026.