List of Coca-Cola slogans

The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886. The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.

United States (also internationally)

Slogans used by Coca-Cola in its home country the United States may also be used in other countries.

1886 – Drink Coca-Cola
1886 – Delicious and Refreshing
1905 – Coca-Cola revives and sustains.
1906 – The Great National Temperance Beverage.
1908 – Good til the last drop.
1910 – Whenever you see an Arrow think of Coca-Cola
1917 – Three million a day.
1922 – Thirst knows no season.
1923 – Enjoy thirst.
1924 – Refresh yourself.
1925 – Six million a day.
1926 – It had to be good to get where it is.
1927 – Pure as Sunlight.
1927 – Around the corner from anywhere.
1928 – Coca-Cola ... pure drink of natural flavors.
1929 – The pause that refreshes.
1932 – Ice-cold sunshine.
1937 – America's Favorite Moment
1938 – The best friend thirst ever had.
1938 – Thirst asks nothing more.
1939 – Coca-Cola goes along.
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1941 – Coca Cola is Coke
1942 – The only thing like Coca-Cola is Coca-Cola itself.
1944 – How about a Coke?
1945 – Passport to refreshment.
1947 – Coke knows no season.
1948 – Where There's Coke There's Hospitality.
1949 – Along the Highway to Anywhere.
1952 – What you want is a Coke.
1954 – For people on the go.
1956 – Coca-Cola...makes good things taste better.
1957 – Sign of good taste.
1958 – The cold, crisp taste of Coke.
1958 – Coca-Cola refreshes you best.
1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters
1963 – Things go better with Coke, with a related jingle performed by The Limeliters.
1969 – It's the Real Thing.
1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers
1975 – Look up, America.
1976 – Coke adds life.
1979 – Have a Coke and a smile, see the related commercial "Hey Kid, Catch!"
1982 – Coke is it!
1985 – America's real choice
1985 – We've Got a Taste for You
1986 – Red, White & You, for Coca-Cola Classic
1986 – Catch the Wave, for New Coke
1987 – Can't Beat the Feeling
1989 – Official Soft Drink of Summer
1991 – Can't Beat The Real Thing.
1993 – Always Coca-Cola.
1995 – Always and Only Coca-Cola; secondary radio jingle
1998 – Born to be red.
1998 – Coca-Cola always the real thing! (UK)
1999 – Coca-Cola. Enjoy.
2001 – Life tastes good
2003 – Coca-Cola...Real.
2005 – Make It Real.
2006 – The Coke side of life
2009 – Open Happiness
2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell
2020 – Turn Up Your Rhythm
2020 – Together Tastes Better
2020 – Open like never before
2021 – Real Magic

Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.

1961 – Be refreshed
1964 – Things go better with Coke
1972 – It's the real thing
1977 – Coke adds life
1980 – Smile
1982 – Coke is it!
1989 – You Can't Beat the Feeling
1993 – Always Coca-Cola
2000 – Coca-Cola. Enjoy.
2001 – Life tastes good
2004 – Coca-Cola...Real.
2007 – The Coke side of life
2010 – Open Happiness
2011 – Share a Coke
2016 – Real Taste. Uplifting Refreshment
2016 – Taste The Feeling
2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori)
2020 – Together Tastes Better
2021 – Real Magic

Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971.

1982 – Coca-Cola.To je ono! (Coke is it!)
1990 – Coca-Cola je to pravé! (The Real Thing!)
1994 – Vždy Coca-Cola (Always Coca-Cola)
1995 – Osvěžení, jaké jste ještě nezažili! (Refreshment you have yet to experience!), for Coca-Cola Light
1996 – Žij jinak! (Live differently!), for Coca-Cola Cherry
1996 – Coca-Cola, to pravé Vánoční osvěžení (Coca-Cola, the real Christmas refreshment)
1997 – Coca-Cola je k jídlu to pravé (Coca-Cola is good with Food)
1997 – Překvapení pod každým víčkem (Surprise under every cap)
1997 – To pravé Vánoční osvěžení! (The real Christmas refreshment)
1998 – Žízeň uhasí, mysl osvěží (Quenches thirst, refreshes mind)
1998 – Už pro ten pocit (Just for the feeling), for Coca-Cola Light
200x – Pravá chuť. Zero cukr. (Real taste. Zero sugar), for Coca-Cola Zero
2000 – Vychutnejte si! (Enjoy!)
2001 – Vychutnejte si to pravé Vánoční osvěžení (Enjoy the real Christmas refreshment)
2002 – Chuť, kterou miluje celý svět (A taste the whole world loves)
2002 – Osvěž se na Ex! (Refresh yourself in one shot!)
2003 – Chihuahua! Spolu na jedné vlně! (Chihuahua! Together on one wave!)
2003 – To pravé Vánoční osvěžení (The real Christmas refreshment)
2004 – Vždy osvěží (Always Refreshes)
2006 – Ber život s radostí (Enjoy life with happiness)
2006 – Neodolatelná chuť (Irresistible taste), for Coca-Cola Light
2007 – Podělte se o kouzlo Vánoc (Share the Christmas Spirit)
2008 – Vánoce s chutí (Christmas with taste)
2009 – Radost otevřít (Open Happiness)
2012 – Pravá chuť. Nula cukru. Je to možné? (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
2016 – Taste the Feeling
2021 – Real Magic
2023 – Recipe for Magic^: 90

Egypt

1951 – Moment of Relaxation...benefits thousands of Egyptians
1951 – The Pause that Refreshes...benefits thousands of Egyptians

Germany

194x – Mach mal Pause (Take a break)
1976 – Coke macht mehr draus (Coke Adds Life)
2023 – Recipe for Magic^: 90

Hungary

Coca-Cola began operating in Hungary in 1968.

1989 – Csúcs ez az érzés (You Can't Beat the Feeling)
1993 – Mindig Coca-Cola (Always Coca-Cola)
1996 – Coca‑Cola. Érezd (Coca-Cola. Enjoy)
2001 – Élni jó (Living is good)
2006 – Az élet Coke oldalán (The Coke Side of Life)
2009 – Nyiss a Boldogságra (Open Happiness)
2016 – Kóstold meg az érzést (Taste the Feeling)
2023 – Recipe for Magic^: 90

India

Coca-Cola was first sold in India in 1956. However, the company left India in 1977 after the government required the submission of its formula. Coke returned to India in 1993 as Coca-Cola India.

1956 – Refresh Yourself
पीओ सर उठा के (Pī'ō sar uṭhā kē, Drink with pride)
1971 – Things Go Better with Coke
1993 – Life Ho To Aisi (Life As It Should Be)
200x – जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!)
2002 – ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)
200x – Pio Sar Utha Ke
200x – Sabka Thanda Ek
2009 – Taste The Feeling
2009 – Open Happiness
20xx – Khud Ko Jagaa, Ek Thanda Lagaa
2011 – Burrrrrrrrr!
201x – Coke khule toh baat chale (Coke opens, the conversation starts)
201x – Har Rishta Bola, Mere Naam Ki Coca-Cola
201x – Say it with Coke!
2021 – Real Magic
2023 – Recipe for Magic^: 90

Indonesia and Malaysia

1970 – Minumlah Coca-Cola (Drink Coca-Cola)
1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!)
1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!)
1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling)
1993 – Always Coca-Cola
1996 – Semangat Coca-Cola (Coca-Cola Enjoy)
2003 – Rasakan Semangat Hidup (Life Tastes Good)
2003 – Segarkan Harimu (Refresh Your Day)
2004 – Segarnya Mantap (Feel Refreshed)
2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life)
2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life)
2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness)
2009 – Buka Semangat Baru (Open Happiness)
2010 – Segarkan Semangatmu (Refresh Your Spirit)
2015 – Nikmati Coca-Cola Bersama (Share a Coke)
2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
2016 – Rasakan Momennya (Feel The Moment)
2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
2017 – Buka Momennya (Open The Moment)
2017 – Rasai Semangatnya
2020 – Hidupkan Semangatmu (Live on Your Spirit)
2020 – Hidupkan Rentakmu (Live Your Beat)
2020 – Bersama Berasa Lebih (Together Tastes Better)
2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic)
2023 – Recipe for Magic^: 90

Israel

1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling)
1994 - תמיד קוקה קולה (Always Coca-Cola)
2007 – לאהוב את החיים (Le'ehov et ha-chayim, Love the Life)
2016 – טעם החיים (Ta'am ha-chayim, The Taste of Life)
2021 – Real Magic
2023 – Recipe for Magic^: 90

Italy

Coca-Cola was first imported into Italy in 1926.

1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
1970 – Coca Cola da più vita (The Real Thing)
1982 – Coca-Cola di più (Coke is it)
1986 – Catch the Wave
1987 – Sensazione unica (You can't beat the feeling)
1993 – Sempre Coca-Cola (Always Coca-Cola)
2000 – Enjoy Coca-Cola
2001 – Life tastes good
2006 – Taste the coke side of life
2007 – Make every drop count
2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
2009 – Stappa la felicità (Open Happiness)
2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
2016 – Taste The Feeling
2021 – Real Magic
2023 – Recipe for Magic^: 90

Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.

1957 – Skatto sawayaka (Very Refreshing)
1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, Sparkling and refreshing Coca-Cola)
1971 - The Real Life
1976 – Come on in. (Drink) Coke.
1980 – Yes Coke Yes
1985 – Coke is it.
1987 – I feel Coke.
1991 – さわやかになるひととき。(Sawayaka ni naru hitotoki, A moment that refreshes)
1993 – Always Coca-Cola
1996 – Enjoy
2001 – No Reason
2004 – Special Magic
2006 – The Coke Side of Life
2010 – Open Happiness
2012 – Refreshing & Uplifting
2016 – Taste The Feeling
2021 – Real Magic
2023 – Recipe for Magic^: 90

Latin America

1929 – La pausa que refresca (The Pause That Refreshes)
1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!)^: 44
1952 – En Todas Partes...En Tan Deiciousa (Columbia)
1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke)
1969 – La chispa de la vida (The Spark of Life), translation of the "It's The Real Thing" campaign
1976 – Coca-Cola da más vida (Coke gives more life)
1979 – Coca-Cola y una sonrisa (Coke and a Smile)
1982 – Coca-Cola es asi / Coca-Cola, ¡Más y más! (Chile) (Coke is it)
1987 – Es sentir de verdad / Viva la sensación (Mexico) (You Can't Beat the Feeling)
1993 – Siempre Coca-Cola (Always Coca-Cola)
2000 – Vívela (Live It)
2003 – La vida sabe bien (Life Tastes Good)
2003 – Coca-Cola, de verdad (Coca-Cola, Real)
2006 – El lado Coca-Cola de la vida (The Coke Side of Life)
2008 – Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
2008 – El lado Coca-Cola de la vida (The Coke Side of Life)
2009 – Destapa la felicidad (Open Happiness)^: 78
2015 – Comparte una Coca-Cola (Share a Coke)^: 86
2016 – Siente El Sabor (Taste the Feeling)^: 79
2016 – Sentí el sabor (Feel the taste), in Argentina^: 33
2021 – Magia de verdad (Real Magic)^: 80
2023 – Somos Muchos (We are many), in Argentina, Chile, Colombia, and Mexico^: 55
2023 – Receta Mágica (Recipe for Magic)^: 90
2024 – Juntos en Todas (Together in every situation), in Argentina^: 90

Pakistan

Coca Cola Hi to hay jo sab ko khooshiyan dai (Only Coca Cola makes everyone happy)
2009 –Khulein Khushian (Open Happiness)
Kha Le Pee Le Jee Le (Eat Drink Live)
Aao mil kar khayen (Come Eat Together)
Piyo Zara Jhoom K (Drink in Excitement)
Maza Har Lamhe Ka (Fun of every Moment)
Zaalima Coca-Cola Pila Dey (O Tyrant! Feed me Coca-Cola)
2017 – Tadını Çıkar (Taste The Feeling)
2021 – Real Magic
2023 – Recipe for Magic^: 90

Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.

1952 – 25 Years of Service in the Philippines
1954 – Ice Cold Coca Cola
1971 – I'd Like To Buy The World A Coke
1976 – Coke Adds Life
1982 – Coke Is It!
1988 – Can't Beat The Feeling
1994 – Always Coca-Cola
1996 – Enjoy Coca Cola
1998 – Nothing refreshes like the real thing.
2001 – Buti na lang, nag Coca-Cola ka muna.
2003 – Coke Ko To!
2005 – Kasama ka.
2006 – Buhay Coke Buksan Mo!
2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
2011 – Coke Mismo!
2012 – 100 Taon ng Saya Sa Coke!
2013 – Sino Napasaya Mo Today?
2014 – Breaktime is Coca-Cola Time
2014 – Share A Coke Sa Saya (Share a Coke)
2015 – Mag Coke Timeout Na!
2015 – Ngayong Pasko, Anong Wish Mong Moment?
2016 –Taste the Feeling
2020 – Together Tastes Better
2021 – Real Magic
2023 – Recipe for Magic^: 90

Poland

1971 – Coca-Cola orzeźwia. (Coca-Cola refreshes)
1982 – Coca-Cola to jest to! – Agnieszka Osiecka (Coke is it!)
1993 – Zawsze Coca-Cola (Always Coca-Cola)
2000 – Coca-Cola: co za radość (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by Jerzy Bralczyk.
2007 – Witaj po radosnej stronie życia (Welcome to the Coke side of life)
2011 – Otwórz Szczęście (Open Happiness)
2017 – Spróbuj (Taste The Feeling)
2021 – Prawdziwa Magia (Real Magic)
2023 – Recipe for Magic^: 90

Russia

1993 – Всегда Coca-Cola (Vsegda Coca Cola, Always Coca-Cola)
2010 – Coca-Cola идет в дом! (Coca Cola idet v dom!, Coca-Cola is going to the house!)
2011 – Открой Счастье (Otkroy Schast'ye, Open Happiness)
Вливайся! (Vlivaisya)
2016 – Попробуй. Почувствуй! (Taste The Feeling)
2021 – Магия Момента (Magic Moments)
2021 – Real Magic
2023 – Recipe for Magic^: 90

South Africa

2006 – The Coke Side of Life
2021 – Real Magic
2023 – Recipe for Magic^: 90

Spain

1929 – La pausa que refresca (The Pause That Refreshes)
1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke)
1970 – La chispa de la vida (It's The Real Thing)
1976 – Coca-Cola da más vida (Coke adds life)
1982 – Coca-Cola es asi (Coke is it)
1987 – Sensación de vivir (You Can't Beat the Feeling)
1993 – Siempre Coca-Cola (Always Coca-Cola)
2000 – Vívela (Live It)
2003 – La vida sabe bien (Life Tastes Good)
2003 – Coca-Cola, de verdad (Coca-Cola, Real)
2006 – El lado Coca-Cola de la vida (The Coke Side of Life)
2008 – Desde 1886 repartiendo felicidad (Spreading happiness since 1886)
2008 – El lado Coca-Cola de la vida (The Coke Side of Life)
2009 – Destapa la felicidad (Open Happiness)
2016 – Siente El Sabor (Taste the Feeling)
2021 – Real Magic
2023 – Recipe for Magic^: 90

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1 2 "Vintage Coca-Cola Metal Sign 18" Vívela Aquí Mexico Double-Sided Wall Mount | #4886816479". Worthpoint. Retrieved 2025-09-12.
↑ "Coca-Cola History". Coca-Cola Company Australia. Retrieved 2025-09-11.
↑ jvillagracia (2014-08-20). ""Share a Coke" Philippines". Lifestyle.INQ. Retrieved 2025-09-12.
1 2 "Historia reklamy Coca-Cola".
↑ "COCA-COLA REFRESCA MEJOR (Advertisement)". YouTube. HISTORIA PUBLICIDAD. 10 June 2008. Retrieved September 12, 2025.

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