Chomp (chocolate bar)

Chomp is a brand of chocolate bar which was first manufactured by Cadbury South Africa in the early 1970s, [1]. It is currently manufactured and popular in South Africa, Australia and the United Kingdom.

There are different versions of the bar available in each location. The Australian Chomp consists of a layer of wafer and caramel, coated in compound chocolate. The Australian chomp is also longer and thinner than the UK version, and comes in a 30g size. The Australian Chomp slogan is 'It's a monster chew!', and the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard.

During the 1970s Chomp bars were sold in Australia with the catchphrase "Ten cents never tasted so good".

• Caramel (1987)
• Strawberry (1987)
• Peppermint (1987)
• Plum (1987)
• Blueberry (1987)
• Lemon (1990)
• Raspberry (1990)
• Banana (1990)
• Cherry (1990)
• Orange (1990)
• Apple (1990)

Chomps manufactured in South Africa are sold in that country and throughout Southern Africa, where the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard., with the popular slogan, "Cadbury's Chomp - the greatest chocolatey mouthful". In South Africa and Namibia, it is available in a 22.7g bar, as well as a strip weighing 60.4g and a treat size of 360g. [2] The advertisements for Cadbury Chomp in South Africa have been greatly popular since the early 1970s, and feature a father Hippo teaching his son to exercise his jaws in order to grab a full mouthful of chocolatey goodness.

In 2009, the UK version of Chomp got a new look, the 'C' resembles a mouth with teeth.

Chomp was produced in the Keynsham plant in Somerset, UK; however, in November/December 2010, production was to be transferred to Cadbury's new plant in Skarbimierz, Poland. Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".