Forrester Research
Forrester Research, Inc. is a research and advisory firm. Forrester serves clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, MA with global offices in Amsterdam, London, New Delhi, New York, NY, Norwalk, CT, San Francisco, Singapore, Stockholm, and Sydney.
History and Key Milestones
- Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA.
- In January 2019, Forrester completed the acquisition of SiriusDecisions, a business-to-business research and advisory firm, for $245 million in cash. This acquisition expanded Forrester’s capabilities in B2B marketing, sales, and product alignment, integrating SiriusDecisions’ methodologies, including the Demand Waterfall framework.
Leadership
- George F. Colony, chairman of the board and CEO.