Sir Lucian Charles Grainge Universal Music Group. Over the course of his career, he has worked with artists including Lady Gaga, Amy Winehouse, ABBA, Eurythmics, Rihanna, Sam Smith, Take That, Psychedelic Furs, The Rolling Stones, Sting, Jamie Cullum and Andrea Bocelli. Grainge has worked in the music business for his entire career. Billboard magazine named Grainge as the most powerful person in the music business on four occasions in the 2010s, and the first-ever Executive of the Decade.(born 29 February 1960) is the chairman and chief executive officer of
Early life and career
Grainge grew up in North London. He was raised Jewish. Grainge left Queen Elizabeth's Grammar School for Boys at the age of 18, and began working as a runner at MPC, a talent scout company. After contacting several record label bosses, he was offered a job by Maurice Oberstein, chairman of CBS Records, working at publishing company April Music's A&R department. His first signing was The Psychedelic Furs. In 1982, he became the director of RCA Music Publishing. Two years later he became an A&R director for MCA Records. He set up PolyGram Music Publishing in 1986 and joined Polydor as general manager of A&R and business affairs in 1993. He was promoted to managing director of Polydor in 1997.
Universal Music Group
Grainge became the chairman of the UK division of the Universal Music Group, and then in 2005 of Universal Music Group International. He served in this position until 2010. On 1 January 2011 he became CEO of Universal Music Group, and then chairman on 9 March 2011, succeeding Doug Morris.
Within his first year as chairman & CEO of Universal, the company acquired EMI's Recorded Music operations. Grainge argued that selling to Universal was the only way to improve EMI, for the benefit of the entire industry. UMG subsequently attempted to revitalise former EMI labels including Capitol Records and Virgin Records. Commenting on the EMI acquisition, Buzzfeed commented that "Grainge will go down as the master architect of what is likely to be the last big deal in the music business".
As chairman and Chief Executive of Universal, Grainge has also sought to increase the group's international digital expansion via distribution partnerships with technology companies, including Apple, Spotify, Facebook, Tencent, and YouTube. Grainge led the 2017 multi-year global license agreement between UMG and Spotify.
Grainge led the acquisition of Bravado, then part of Sanctuary, and transformed it into UMG's entertainment merchandising and brand management division, Bravado. The company represents artists including Justin Bieber, Lady Gaga, and Kanye West, and has formed partnerships with retailers including Barneys, Bloomingdale's and Selfridge's.
In 2017, UMG was worth $22 billion, triple what it was worth when Grainge took over at the company. In July 2018, JPMorgan said that UMG could be worth as much as $40 billion and then increased the valuation to $50 billion in 2019.
In 2015, Vivendi announced that Grainge had agreed to extend his tenure as UMG's chairman and CEO until at least 2020, stating he was key to its strategy. Under his management, UMG experienced growth in annual revenue, digital recorded music revenue and EBITDA.
In January 1993, Grainge married his first wife, attorney Samantha Berg. That November, she experienced complications while giving birth to their son, and fell into a coma from which she never recovered. She died in England in 2007.
In 2002, Grainge married his second wife, Caroline. Their daughter was born in 2001. In November 2012 Grainge and his wife reportedly paid US$13 million for a house in Pacific Palisades. They had previously leased a Brentwood home from the owner of Rhino Entertainment.
His older brother was Nigel Grainge, the founder of Ensign Records.
Honours and awards
In 2008, Grainge received the Music Industry Trusts' Award, which recognises the world's most successful music executives. The award was presented by members of U2, and Take That performed at the ceremony.
Grainge was appointed Commander of the Order of the British Empire (CBE) in the 2010 New Year Honours for services to the creative industries. In 2012, he was appointed a British Business Ambassador by the UK Prime Minister David Cameron. He was knighted in the 2016 Birthday Honours for services to British business and inward investment. He was inaugurated to appointment to the Order of the British Empire and Knight Bachelor by Prince William on 29 November 2016.
Grainge is a trustee of the American Friends of The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry.
In 2013, he received the Humanitarian Award from The Foundation for Ethnic Understanding. That same year, UMG was honoured with a SAG-AFTRA American Scene Award, recognising the company's commitment to diversity as exemplified by its "entire catalog and roster of artists." In 2014, he was awarded the President's Merit Award ("Icon Award") by the Grammy Award in recognition of his significant contributions to the music industry. In 2015, he received the Spirit of Life Award from the City of Hope, awarded for outstanding achievements in business and dedication to philanthropic causes.
In October 2016, Variety presented Grainge with its 2016 Empowerment Award for overseeing a "noticeable shift in the demographics of the industry leader’s C-suites" with women occupying some of the highest executive positions at Universal Music Group.
In May 2017, the Cannes Lions International Festival of Creativity announced that Grainge would be honored as the 2017 Media Person of the Year, the first music executive to receive this honour. Philip Thomas, CEO of Ascential Events, organizers of Cannes Lions, praised his "bold investments in music and technology that helped return the industry to growth, while continuing to foster an environment that puts artists first".
In June 2018, Grainge was inducted into the Songwriters Hall of Fame with the Howie Richmond Hitmaker award. At the ceremony, Ariana Grande performed in his honor and Grainge was inducted by The Weeknd.
In March 2019, Grainge received a PTTOW! Icon Award, which "honors trailblazers in their industries who have had an impact on culture around the world."
Billboard named Grainge as the first-ever Executive of the Decade after he topped the magazine's "Power 100" list as the most powerful person in the music business in 2013, 2015, 2016, and 2019. He is the only person to ever hold that distinction more than once and for consecutive years.
Irving Azoff called him "'the great hope for the music business'" and Jimmy Iovine commented that Grainge "is working to restore [a] spirit of risk-taking and innovation" by being "'willing and open to entrepreneurship and that kind of thing the record industry has gotten depleted of.'" An interview feature in Billboard described Grainge as "a fierce and tireless advocate for the recorded-music business". In 2013, CNET wrote that "Grainge is positioning Universal to lead the pack" of major labels in their embracing of new digital opportunities. A 2014 front-page Los Angeles Times profile said that "if anyone can save the music business, it might be Grainge."
In January 2020, Grainge was awarded a star on the Hollywood Walk of Fame with UMG artists including Beck, Justin Bieber, Birdman, Lewis Capaldi, Tori Kelly, Sam Smith, and Hailee Steinfeld in attendance. Shawn Mendes and Lionel Richie were the ceremony's featured presenters. Ellen K of KOST Radio Morning Show host, the emcee of the event, said, "I've never seen so many stars show up to a Walk of Fame ceremony before."