Ping Hsin-tao

Ping Hsin-tao or Ping Xintao (Chinese: 平鑫濤; 1927 – 23 May 2019) was a Taiwanese publisher and producer. He founded Crown Magazine and Crown Publishing in 1954, which launched the careers of Chiung Yao and San Mao, two of Taiwan's most famous authors. He married Chiung Yao and produced films and television series based on her popular romance novels.

Ping was born in Shanghai, Republic of China in 1927, with his ancestral home in Changshu, Jiangsu. Despite his interests in literature and art since childhood, he studied accounting at Utopia University at the request of his father.

After graduating from university, Ping moved to Taiwan in 1949 when the Communists took over mainland China, and worked for Taiwan Fertilizer. In 1954, he founded Crown Magazine (皇冠雜誌) and Crown Publishing (皇冠出版社), later known as Crown Culture [zh] (皇冠文化). To help cover business expenses, he translated English-language novels into Chinese under the pen name Fei Li (費禮), and worked as a disk jockey at a radio station for five years.

In June 1963, Ping became editor of Lianfu, the influential literary supplement of the United Daily News, and held the position until 1976. Unlike his predecessor Lin Haiyin who focused on elitist "pure literature", Ping promoted writers of more commercial literature, notably the romance novelist Chiung Yao. He serialized Chiung Yao's novels in Crown Magazine before publishing them at Crown Publishing as monographs. He and Chiung Yao adapted many of her novels into television series and films, often serving as producers or screenwriters themselves. Chiung Yao became enormously popular throughout the Chinese-speaking world. San Mao, another Taiwanese writer whose influence and popularity rivalled Chiung Yao's, was also made famous by Ping's Crown Publishing and Crown Magazine.

Throughout his career, Ping published more than 6,000 books and 784 magazine issues. He also produced sixteen films.

Ping's first wife was the painter Lin Wan-zhen. They met when Lin was 19, and married when she was 25. They had three children. Their son, Ping Yun, later succeeded him as head of Crown Publishing.

Ping married Chiung Yao in 1979, after an acrimonious divorce with Lin which lasted eight years. In 2018, Lin published a memoir in which she accused Chiung Yao of breaking up her marriage.

After Ping suffered a stroke in 2016 and lost nearly all ability to communicate, his children had a falling out with their stepmother, Chiung Yao, over whether to continue his intubation. Ping died on 23 May 2019, at the age of 92.

Ping Hsin-tao contributed significantly to Taiwanese literature and media. As the founder of Crown Magazine and Crown Publishing in 1954, he was instrumental in promoting serialized novels and supporting the careers of authors such as Chiung Yao and San Mao. Crown Magazine became a notable platform for popular literature in Taiwan, maintaining a consistent readership over decades.

Ping was also involved in adapting literary works into television dramas and films. Collaborations with writers like Chiung Yao resulted in adaptations such as *My Fair Princess* (1998), which achieved commercial success.

His publishing and production activities are regarded as influential in the development of popular culture in Taiwan during the second half of the 20th century.

• Official website of Crown Culture