Wikipedia:Articles for deletion/FAIRR

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was keep‎. Liz ^{Read! Talk!} 23:27, 18 April 2025 (UTC)[reply]

FAIRR

[Hide this box] New to Articles for deletion (AfD)? Read these primers!

(Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL)

This organisation fails WP:NORG. Sources are none other than routine coverage. Repeat listing of prev two month old Wikipedia:Articles for deletion/FAIRR Initiative which was delete. Widefox; talk 18:55, 11 April 2025 (UTC)[reply]

Note: This discussion has been included in the deletion sorting lists for the following topics: Food and drink, Animal, Organizations, Environment, and England. WCQuidditch ☎ ✎ 01:20, 12 April 2025 (UTC)[reply]
Keep the network is the only one of its kind and the name is usually messed up in online search. But what is good about coverage, is that Reuters, Bloomberg, Times often cite the reports made by FAIRR - using it when talking atoub agricultural reforms, world's climate changes etc. The networks also developed and keeps actual quite importannt Fairr Protein Producer Index, used by the food industry, and used by The UN Environment Progam, or Bloomberg. Coverage in newspapers is also presented with TIMES, Reuters etc, with more focus on index, activities and reports. Alvarez Joe (talk) 09:06, 15 April 2025 (UTC)[reply]
Additionally the coverage on Farm Animal Investmnet Risk index is huge, just found this one from the Business in Vancouver [1]to have a reliable one. And another reliable coverage on the work created by the Fairr (reports) by the The Bureau of Investigative Journalism [2].
- Small citation: A new report on the 60 largest publicly-listed meat and fish producers says that over half are failing to appropriately document their impact on the environment, health and society. Many of the names in the report will be unfamiliar. But their consolidated revenues cover around a fifth of the global livestock and aquaculture market; roughly one in every five burgers, steaks or fish worldwide. The companies looked at by the Farm Animal Investment Risk and Return (FAIRR) report include giants like the Australian Agricultural Company, which has the biggest cattle herd in the world, the Chinese WH Group, the largest global pork company and the American firm, Sandersons, which processes more than ten million chickens a week. Many of the 60 companies run so-called vertically integrated systems, in which they source meat from their contracted farmers around the world, process it themselves through their own slaughter and packing houses and then sell products on to front-line, more familiar companies such as McDonalds, Walmart, Nestle and Danone. But a close examination by the FAIRR group, which indexed the companies, has shown that, despite their critical part in our food system, many of these companies appear to be inadequately fulfilling some of their social responsibilities. The organisation, which was founded by financier Jeremy Coller in 2015, says that this could have potential implications for share prices. Coller’s report says the intensive farming sector is “very sensitive to changing public sentiment” and warns that very large sums of investor money in the sector are often at potential risk due to little-understood risk factors... Alvarez Joe (talk) 09:58, 15 April 2025 (UTC)[reply]
Keep I found already in the article a book by Springer, Responsible Investment, which has reliable significant coverage of this initiative. And another published by Taylor & Francis, Farming, Food and Nature Respecting Animals, People and the Environment, has significant coverage of the initiative itself. Also numerous coverage in The Guardian (they cover it under full name Farm Animal..), Bloomberg, Times and other books allow to qualify the subject as meeting NORG and GNG. Unicorbia (talk) 13:43, 17 April 2025 (UTC)[reply]
Keep I see much trivial coverage, which was the primary problem, but I found good, reliable analytical coverage in the FT on how, why, and when FAIRR was created [3]. I also added significant coverage from Business Insider, which detailed the food supply chains that FAIRR plans to change, and from The Guardian, which summarized the first year of the initiative (how many investment firms joined, etc). I expanded the page with this detail, as it is still more project-oriented, with too little standard "boring" historical facts. Old-AgedKid (talk) 11:35, 18 April 2025 (UTC)[reply]
Keep, as the topic is clearly notable and multiple reliable sources exist and may be unavailable per NExist. I found some pdfs about the topic from the UN and similar institutions, but am not sure if they should be added. During trivial wp before process I found a good link from The Edge Malaysia magazine with a deep coverage and added it to the page. Previously, I removed some ref-bomb links and rewrote some parts with focus on particular activities covered in the media. Cinder painter (talk) 17:13, 18 April 2025 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.