{"version":"1.0","type":"link","title":"Decoy effect - Newikis","description":"In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is a phenomenon in consumer decision-making in which the inclusion of unattractive third option can change the perceived preference between the other two. This third option is asymmetrically dominated when it is…","provider_name":"Newikis","provider_url":"https://newikis.com","cache_age":86400,"thumbnail_url":"https://thumb.wikimedia.org/wikipedia/commons/thumb/1/14/Decoy_pricing.svg/1280px-Decoy_pricing.svg.png","thumbnail_width":1280,"thumbnail_height":960}