{"version":"1.0","type":"link","title":"Endcap - Newikis","description":"In retail marketing, an endcap, end cap, free-standing display unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment.…","provider_name":"Newikis","provider_url":"https://newikis.com","cache_age":86400,"thumbnail_url":"https://thumb.wikimedia.org/wikipedia/commons/thumb/2/2d/Endcaps_at_a_Wal-Mart.jpg/1280px-Endcaps_at_a_Wal-Mart.jpg","thumbnail_width":1280,"thumbnail_height":952}