{"version":"1.0","type":"link","title":"Johnson Box - Newikis","description":"A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.","provider_name":"Newikis","provider_url":"https://newikis.com","cache_age":86400}