{"version":"1.0","type":"link","title":"LC4MP - Newikis","description":"The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing…","provider_name":"Newikis","provider_url":"https://newikis.com","cache_age":86400}