{"version":"1.0","type":"link","title":"Value proposition - Newikis","description":"In marketing, a value proposition is the economic value that a company or product delivers to its market segment of customers. The phrase was coined by McKinsey consultants Michael Lanning and Edward Michaels in 1988.","provider_name":"Newikis","provider_url":"https://newikis.com","cache_age":86400}