Advanced Media Broadcasting System

Advanced Media Broadcasting System
Company type	Private
Industry	Mass Media, Broadcasting
Founded	1994
Founders	Jose Luis "Bobet" Vera; Jinji Buhain;
Headquarters	9/F Paragon Plaza, EDSA cor. Reliance St., Mandaluyong, Metro Manila, Philippines
Key people	Manuel B. Villar Jr. (Chairman); Manuel "Paolo" A. Villar III (Vice-Chairman); Maribeth Tolentino (President); Cecille Bernardo (CFO);
Products	All Radio 103.5, ALLTV
Owner	Prime Asset Ventures, Inc.
Parent	Planet Cable (Streamtech)
Website	alltv.ph

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex. They are both in Mandaluyong, Metro Manila.

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed All Value Holdings Inc.

History

Early years

The head of Quest Broadcasting, Jose Luis Vera, made Advanced Media Broadcasting System in 1994. It got its Congressional franchise granted the following year. Jinji Buhain helped them buy 103.5 DWCS. They got it from the Roman Catholic Archdiocese of Manila. They changed the call sign to DWKX. That started K-Lite, a modern adult station. The station, along with four other Vera-controlled Metro Manila stations - (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature as the bill lapsed into law after 30 days of inaction. The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.

On January 5, 2022, the National Telecommunications Commission (NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023. The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.

In June 2022, AMBS Manila began its test broadcast. On September 1, 2022, TV Host Willie Revillame announced that the TV station of AMBS will be named as ALLTV. Initially targeted on October 1, 2022, ALLTV made its soft launch on September 13, 2022, at 12 pm PHT, with plans of expanding it nationwide by the end of the year or even sooner; the grand launch will take place in early 2023. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would return on ALLTV since its final broadcast on GMA Network on February 11, 2022.

Partnership with ABS-CBN

In January 2024, management and control of AMBS and its stations were transferred from Paolo Villar's Prime Asset Ventures Inc. to Camille Villar's All Value Holdings Inc. AMBS entered into an agreement with ABS-CBN Corporation to broadcast a selected number of current and previous ABS-CBN programs on All TV that began to carry the Kapamilya Channel broadcast feed on All TV from April 15, 2024. The channel simulcasted the new version of Goin' Bulilit. Since January 2, 2026, Kapamilya Channel extended its airtime on All TV through ABS-CBN's further brand licensing agreement with AMBS, replacing its sister station block Jeepney TV. The first programs to be aired upon airtime extension are Umaganda, Kapamilya Gold, and post-TV Patrol Primetime Bida timeslot blocks, followed by the rest of Yes Weekend! from January 3 to 4, 2026.

Stations

Radio

Branding	Callsign	Frequency	Power kW	Location
AMBS 1422		1422 kHz		Metro Manila
All Radio	DWOW	103.5 MHz	25 kW	Metro Manila

Television

Analog

Branding	Callsign	Channel	Power	Type	Location (Transmitter Site)
ALLTV2 Manila	DZMV	2	50 KW	Originating	Diliman, Quezon City
ALLTV2 Baguio	DWAY	3	5 KW	Relay	Mt. Sto. Tomas, Tuba, Benguet
ALLTV2 Mt. Province	PA	11			Mt. Amuyao, Mt. Province
ALLTV2 Ilocos Norte		7			Brgy. San Lorenzo, San Nicolas, Ilocos Norte
ALLTV2 Isabela		2			Maharlika Highway, Brgy. Victory Norte, Santiago, Isabela
ALLTV2 Zambales		13	1 kW		Brgy. Binoclutan, Botolan, Zambales
ALLTV2 Batangas	DWAD	10	10 KW		Mt. Banoy, Batangas
ALLTV2 Puerto Princesa	DYPR	7	5 KW	Affiliate	Mabini cor. Valencia Streets, Brgy. Masipag, Puerto Princesa, Palawan
ALLTV2 Legazpi	PA	4	5 KW	Relay	Mt. Bariw, Estanza, Legazpi, Albay
ALLTV2 Naga		11	10 KW		Panganiban Drive, Naga, Camarines Sur
ALLTV2 Iloilo		10	10 KW		Brgy. Alaguisoc, Jordan, Guimaras
ALLTV2 Bacolod	DYAG	4	10 KW		Mt. Kanlandog, Murcia, Negros Occidental
ALLTV2 Dumaguete	PA	12	5 KW		Mt. Palinpinon, Valencia, Negros Oriental
ALLTV2 Cebu	DYAE	3	10 KW		Brgy. Babag 1, Mt. Busay, Cebu City
ALLTV2 Tacloban	PA	2	5 KW		Mt. Naga-Naga, Tacloban
ALLTV2 Zamboanga	PA	3	5 KW		San Jose Road, Zamboanga City
ALLTV2 Cagayan de Oro	DXAL	4	10 KW		Macapagal Drive, Brgy. Bulua, Cagayan de Oro
ALLTV2 Iligan	PA	4	5 KW		Elena Tower, Andres Bonifacio Ave. (Tibanga Highway), Iligan
ALLTV2 Bukidnon	PA	2	10 KW		Mt. Kitanglad, Bukidnon
ALLTV2 Davao	DXAK	4	10 KW		Broadcast Ave., Shrine Hills, Matina, Davao City
ALLTV2 General Santos	PA	3	5 KW		Brgy. City Heights, General Santos
ALLTV2 Cotabato	PA	5	5 KW		Brgy. Rosary Heights V, Cotabato City

Digital

Branding	Callsign	Ch. #	Frequency	Power kW (ERP)	Type	Location (Transmitter site)
ALLTV Manila	DZMV	16	485.143 MHz	100 KW (25nbsp;kW ERP)	Originating	Sgt. Esguerra Ave., corner Mother Ignacia St., Diliman, Quezon City
ALLTV BSA Suites					SFN Relay	BSA Suites, Makati City
ALLTV Summit One Tower						Summit One Tower, Mandaluyong City
ALLTV Guiguinto						Guiguinto, Bulacan
ALLTV Silang						Silang, Cavite
ALLTV Benguet	DWAY-DTV	30	569.143 MHz	10 kW	Relay	Mt. Sto. Tomas, Tuba, Benguet under Baguio (Cordillera)
ALLTV Abra	PA	16	485.143 MHz	10 kW	Relay	Brgy. Lusuac, Peñarrubia, Abra (Cordillera)
ALLTV Mt. Province	PA	16	485.143 MHz	10 kW	Relay	Mt. Amuyao, Barlig, Mountain Province (Cordillera)
ALLTV Pangasinan	PA	16	485.143 MHz	10 kW	Relay	A.B. Fernandez East Avenue, Dagupan City, Pangasinan (Ilocos Region)
ALLTV Ilocos Norte	PA	16	485.143 MHz	10 kW	Relay	Brgy. San Lorenzo, San Nicolas, Ilocos Norte (Ilocos Region)
ALLTV Ilocos Sur	PA	16	485.143 MHz	10 kW	Relay	Mt. Caniao, Bantay, Ilocos Sur
ALLTV Batanes	PA	16	485.143 MHz	10 kW	Relay	Brgy. Kayvaluganan, Basco, Batanes (Cagayan Valley)
ALLTV Tuguegarao	DWOW-DTV	35	599.143 MHz	5 kW	Relay	Taft Street cor., College Avenue, Tuguegarao City, Cagayan (Cagayan Valley)
ALLTV Aparri	PA	16	485.143 MHz	10 kW	Relay	De Rivera St., Aparri, Cagayan (Cagayan Valley)
ALLTV Isabela	PA	16	485.143 MHz	10 kW	Relay	Maharlika Highway, Brgy. Victory Norte, Santiago City, Isabela (Cagayan Valley)
ALLTV Bayombong	PA	16	485.143 MHz	10 kW	Relay	Brgy. Magsaysay, Bayombong, Nueva Vizcaya (Cagayan Valley)
ALLTV Baler	PA	16	485.143 MHz	10 kW	Relay	Quezon St., Brgy. II, Baler, Aurora (Central Luzon)
ALLTV Bulacan	DWAU-DTV	34	593.143 MHz	10 kW	Relay	Cagayan Valley Road, Brgy. Vicente, San Miguel, Bulacan (Central Luzon)
ALLTV Nueva Ecija	PA	34	593.143 MHz	10 kW	Relay	Gen. Tinio Extension, Brgy. San Josef Sur, Cabanatuan City, Nueva Ecija (Central Luzon)
ALLTV Botolan	PA	16	485.143 MHz	10 kW	Relay	Brgy. Binuclutan, Botolan, Zambales (Central Luzon)
ALLTV Olongapo	PA	16	485.143 MHz	10 kW	Relay	5/F KT Tower, Afable cor. 18th Streets, East Bajac-Bajac, Olongapo City, Zambales (Central Luzon)
ALLTV Pampanga	DWAP-DTV	34	593.143 MHz	10 kW	Relay	Brgy. Lara, San Fernando, Pampanga (Central Luzon)
ALLTV Tarlac	DWAL-DTV	34	593.143 MHz	10 kW	Relay	MacArthur Highway, Brgy. Sto. Cristo, Tarlac City (Central Luzon)
ALLTV Batangas	DWAV-DTV	46	665.143 MHz	10 kW	Relay	Mt. Banoy, Brgy. Talumpok East, Batangas City (CALABARZON)
ALLTV Laguna	PA	46	665.143 MHz	10 kW	Relay	Brgy. San Jose, San Pablo City, Laguna (CALABARZON)
ALLTV Rizal	PA	16	485.143 MHz	10 kW	Relay	Brgy. Second District, Jala-Jala, Rizal (CALABARZON)
ALLTV Lucena	PA	16	485.143 MHz	10 kW	Relay	Maharlika Highway, Brgy. Kanlurang Mayao, Lucena City, Quezon (CALABARZON)
ALLTV Occidental Mindoro	PA	16	485.143 MHz	10 kW	Relay	Brgy. 1 Poblacion, San Jose, Occidental Mindoro (MIMAROPA)
ALLTV Oriental Mindoro	PA	16	485.143 MHz	10 kW	Relay	Strong Republic Nautical Highway, Calapan City, Oriental Mindoro (MIMAROPA)
ALLTV Romblon	PA	16	485.143 MHz	10 kW	Relay	Triple Peak, Sta. Maria, Tablas Island, Romblon (MIMAROPA)
ALLTV Palawan	PA	16	485.143 MHz	10 kW	Relay	Mabini cor. Valencia Streets, Brgy. Masipag, Puerto Princesa City, Palawan (MIMAROPA)
ALLTV Brooke's Point	PA	16	485.143 MHz	10 kW	Relay	Brgy. Poblacion I, Brooke's Point, Palawan (MIMAROPA)
ALLTV Naga	PA	16	485.143 MHz	10 kW	Relay	Panganiban Drive, Naga City, Camarines Sur (Bicol Region)
ALLTV Legazpi	PA	16	485.143 MHz	10 kW	Relay	Mt. Bariw, Legazpi City, Albay (Bicol Region)
ALLTV Tabaco	PA	16	485.143 MHz	10 kW	Relay	Brgy. Fatima, Tabaco City, Albay (Bicol Region)
ALLTV Daet	PA	16	485.143 MHz	10 kW	Relay	Vinzons Ave., Daet, Camarines Norte (Bicol Region)
ALLTV Masbate	PA	16	485.143 MHz	10 kW	Relay	Brgy. Pinamurbuhan, Mobo, Masbate (Bicol Region)
ALLTV Sorsogon	PA	16	485.143 MHz	10 kW	Relay	BacMan Geothermal Production Field, Brgy. Buenavista, Sorsogon City (Bicol Region)
ALLTV Catanduanes	DWAU-DTV	28	557.143 MHz	5 MHz	Relay	Brgy. San Jose Poblacion, Virac, Catanduanes (Bicol Region)
ALLTV Iloilo	PA	16	485.143 MHz	10 kW	Relay	Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City (Western Visayas)
ALLTV Kalibo	PA	16	485.143 MHz	10 kW	Relay	3/F Garcia Building, C. Laserna St., Poblacion, Kalibo, Aklan (Western Visayas)
ALLTV Roxas	PA	16	485.143 MHz	10 kW	Relay	Brgy. Milibili, Roxas City, Capiz (Western Visayas)
ALLTV Antique	PA	16	485.143 MHz	10 kW	Relay	Brgy. 2, San Jose de Buenavista, Antique (Western Visayas)
ALLTV Bacolod	DYAG-DTV	16	485.143 MHz	10 kW	Relay	Mt. Kanlandog, Murcia, Negros Occidental under Bacolod City (Negros Island Region)
ALLTV Dumaguete	P/A	16	485.143 MHz	10 kW	Relay	Mt. Palinpinon, Valencia, Negros Oriental under Dumaguete City (Negros Island Region)
ALLTV Cebu	DYAE-DTV	16	485.143 MHz	10 kW	Relay	Mt. Busay, Brgy. Babag 1, Cebu City (Central Visayas)
ALLTV Bohol	PA	16	485.143 MHz	10 kW	Relay	CPG Avenue, Tagbilaran City, Bohol (Central Visayas)
ALLTV Tacloban	PA	16	485.143 MHz	10 kW	Relay	Mt. Naga-Naga, Tacloban; Under 5th Floor, Uytingkoc Bldg., Avenida Veteranos St., Tacloban City, Leyte (Eastern Visayas)
ALLTV Ormoc	PA	16	485.143 MHz	10 kW	Relay	Brgy. Alta Vista, Ormoc City, Leyte (Eastern Visayas)
ALLTV Calbayog	PA	16	485.143 MHz	10 kW	Relay	Brgy. Aguit-itan, Calbayog City, Samar (Eastern Visayas)
ALLTV Catarman	PA	16	485.143 MHz	10 kW	Relay	UEP Zone 2, Escareal Avenue, Seaside Drive, Catarman, Northern Samar (Eastern Visayas)
ALLTV Catbalogan	PA	16	485.143 MHz	10 kW	Relay	Del Pilar Street, corner Garcia Ave, Catbalogan City, Samar (Eastern Visayas)
ALLTV Borongan	PA	16	485.143 MHz	10 kW	Relay	Circumferential Road, Brgy. Poblacion, Borongan City, Eastern Samar (Eastern Visayas)
ALLTV Zamboanga	PA	16	485.143 MHz	10 kW	Relay	San Jose Road, Zamboamnga City, Zamboanga Del Sur (Zamboanga Peninsula)
ALLTV Dipolog	PA	16	485.143 MHz	10 kW	Relay	Gen. Luna St., Dipolog City, Zamboanga Del Norte (Zamboanga Peninsula)
ALLTV Pagadian	PA	16	485.143 MHz	10 kW	Relay	Maritime Institute of Technology (ZSMIT), Purok Duranta, Brgy. Bomba, Pagadian City, Zamboanga Del Sur (Zamboanga Peninsula)
ALLTV Basilan	PA	16	485.143 MHz	10 kW	Relay	Brgy. Isabela Proper, Isabela City, Basilan (Zamboanga Peninsula)
ALLTV Cagayan de Oro	DXAL-DTV	16	485.143 MHz	10 kW	Relay	Macapagal Drive, Brgy. Bulua, Cagayan de Oro City, Misamis Oriental (Northern Mindanao)
ALLTV Iligan	PA	16	485.143 MHz	10 kW	Relay	6/F Elena Tower Bldg., Andres Bonifacio Ave., Iligan City, Lanao Del Norte (Northern Mindanao)
ALLTV Ozamiz	PA	16	485.143 MHz	10 kW	Relay	Bukagan Hills, Brgy. Malaubang, Ozamiz City, Misamis Occidental (Northern Mindanao)
ALLTV Bukidnon	PA	16	485.143 MHz	10 kW	Relay	Mt. Kitanglad, Malaybalay City, Bukidnon (Northern Mindanao)
ALLTV Davao	DXAK-DTV	16	485.143 MHz	10 kW	Relay	Broadcast Ave., Shrine Hills, Matina, Davao City (Davao Region)
ALLTV General Santos	PA	16	485.143 MHz	10 kW	Relay	Brgy. City Heights, General Santos City, South Cotabato (SOCSKARGEN)
ALLTV Koronadal	PA	16	485.143 MHz	10 kW	Relay	2/F Green Valley Building, General Santos Avenue, Koronadal City, South Cotabato (SOCSKARGEN)
ALLTV Kidapawan	PA	16	485.143 MHz	10 kW	Relay	Barangay New Bohol, Kidapawan City, North Cotabato (SOCSKARGEN)
ALLTV Butuan	PA	16	485.143 MHz	10 kW	Relay	3/F BayanTel Building, Marcos Calo St., Butuan City, Agusan Del Norte (CARAGA)
ALLTV Surigao	PA	16	485.143 MHz	10 kW	Relay	SJTIT Compound, Borromeo St., Brgy. Taft, Surigao City, Surigao Del Norte (CARAGA)
ALLTV Agusan Del Sur	PA	16	485.143 MHz	10 kW	Relay	Barangay Patin-ay, Prosperidad, Agusan del Sur (CARAGA)
ALLTV Tandag	PA	16	485.143 MHz	10 kW	Relay	Barangay San Agustin Norte, Tandag City, Surigao Del Sur (CARAGA)
ALLTV Cotabato	PA	16	485.143 MHz	10 kW	Relay	Brgy. Rosary Heights V, Cotabato City, Maguindanao Del Norte (BARMM)
ALLTV Marawi	PA	16	485.143 MHz	10 kW	Relay	Brgy. Buadi Sacayo, Marawi City, Lanao Del Sur (BARMM)
ALLTV Jolo	PA	16	485.143 MHz	10 kW	Relay	Gandasuli, Jolo, Sulu (BARMM)

LCN	Video	Aspect	Name	Programming	Notes
2.01	1080i	16:9	ALLTV HD	ALLTV2	Commercial Broadcast

ALLTV2 Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.

Cable

Site Name	Link
ALLTV2	Click to view^{[permanent dead link]}

References

↑ "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
↑ "Republic Act No. 11253". The Corpus Juris. 25 June 2019.
↑ "Republic Act No. 11253 | GOVPH".
↑ "House Concurrent Resolution No. 21" (PDF).
↑ Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
↑ Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
↑ Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
↑ Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Archived from the original on June 28, 2022. Retrieved May 2, 2022.
↑ "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.
↑ "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
↑ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
↑ Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
↑ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022. Archived from the original on July 16, 2022. Retrieved July 17, 2022.

[1] "Republic Act No. 8061". The Corpus Juris. 15 June 1995.

[2] "Republic Act No. 11253". The Corpus Juris. 25 June 2019.

[3] "Republic Act No. 11253 | GOVPH".

[4] "House Concurrent Resolution No. 21" (PDF).

[5] Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.

[6] Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.

[7] Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.

[8] Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Archived from the original on June 28, 2022. Retrieved May 2, 2022.

[9] "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.

[10] "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.

[11] "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.

[12] Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.

[13] "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022. Archived from the original on July 16, 2022. Retrieved July 17, 2022.