Apple TV (streaming service)

Apple TV
DeveloperApple Inc.
Key peopleTim Cook (Apple CEO)
Matt Cherniss (Head of Domestic Creative Development)
Morgan Wandell (Head of International Creative Development)
Michelle Lee (Senior Creative Director)
Launch dateNovember 1, 2019; 7 years ago (2019-11-01)
Platform(s)tv.apple.com
Apple TV app
Pricing model$4.99 per month (US)
£4.99 per month (UK)
€4.99 per month (EU)
$7.99 per month (AU)
₹99 per month (IN)
Websiteapple.com/apple-tv/

Apple TV is an ad-free subscription video on demand streaming television service of Apple Inc. that released on November 1, 2019. It was announced during their March 2019 Apple Special Event held at Steve Jobs Theater, where celebrities involved with Apple TV+ projects appeared on-stage for the announcement, including Jennifer Aniston, Oprah Winfrey, Steven Spielberg and Jason Momoa.

The service was rebranded to "Apple TV" in late 2025, dropping the plus from its name.

References

  1. ↑ "Matt Cherniss Joins Apple As Head Of Development – Deadline". 15 August 2017. Archived from the original on July 26, 2020. Retrieved May 27, 2020.
  2. ↑ "Amazon's Morgan Wandell Joins Apple As Head Of Int'l TV Development – Deadline". 20 October 2017. Archived from the original on July 26, 2020. Retrieved May 27, 2020.
  3. ↑ "Apple TV Executive Michelle Lee Elevated To Director Domestic Programming – Deadline". 29 June 2020. Archived from the original on July 3, 2020. Retrieved August 11, 2020.
  4. ↑ "Apple Targets Apple TV+ Launch in November, Weighs $9.99 Price After Free Trial". August 19, 2019. Archived from the original on August 20, 2019. Retrieved August 20, 2019.
  5. ↑ Kirkland, Justin; Westenfeld, Adrienne; Miller, Matt (November 1, 2019). "Every Debut Apple TV+ Show Ranked From Worst to Best". Esquire. Archived from the original on January 11, 2020. Retrieved November 1, 2019.
  6. ↑ Welch, Chris (March 25, 2019). "Apple announces Apple TV Plus video subscription service". The Verge. Archived from the original on March 26, 2019. Retrieved March 25, 2019.
  7. ↑ Wakabayashi, Daisuke; Koblin, John (March 25, 2019). "Apple Unveils Video Service With Celebrity Parade but Few Details". The New York Times. Archived from the original on March 26, 2019. Retrieved March 26, 2019.
  8. ↑ Desantis, Rachel; Young, Susan (March 25, 2019). "Apple Reveals Apple TV+, with Shows from Oprah Winfrey, Jennifer Aniston & Reese Witherspoon". People. Archived from the original on March 26, 2019. Retrieved March 26, 2019.
  9. ↑ Holloway, Daniel (March 25, 2019). "Apple Reveals New TV Streaming Service". Variety. Archived from the original on September 29, 2019. Retrieved March 26, 2019.
  10. ↑ Clover, Juli (3 November 2025). "Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro". MacRumors. Retrieved 17 July 2026.

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