Consumer ethnocentrism

Consumer ethnocentrism is a psychological concept that the pattern of how consumers buy products can sometimes be based on location (and often geopolitical) factors of the product in question.

References

  1. ↑ de Ruyter, Ko; van Birgelen, Marcel; Wetzels, Martin (1998-04-01). "Consumer ethnocentrism in international services marketing". International Business Review. 7 (2): 185–202. doi:10.1016/S0969-5931(98)00005-5. ISSN 0969-5931.