The Lions won four NFL Championship Games between 1935 and 1957, all prior to the Super Bowl era. Since the 1957 championship, the franchise has won 3 playoff games during the 1991 and 2023 seasons and held the league's longest postseason win drought. They are the only franchise that has existed for the entire Super Bowl era to not appear in the Super Bowl.
↑"Lions Visual Identity"(PDF). 2021 Detroit Lions Media Guide. NFL Enterprises. August 3, 2021. Retrieved September 16, 2021. On Feb. 1, 2017 the Lions once again updated the team's logo and typeface as part of a rebranding initiative that also included four new uniform options. The updated logo and typeface includes the removal of black from the brand identity, emphasizing the team's class color combination of Honolulu blue and silver that has been synonymous with the Detroit Lions since 1934.
↑"Detroit Lions Team Capsule"(PDF). 2021 Official National Football League Record and Fact Book. NFL Enterprises. August 11, 2021. Retrieved September 16, 2021.