| Founded | 1924 |
|---|---|
| Founder | Samuel Ruben, Philip Rogers Mallory |
Duracell is a brand of batteries. Duracell makes alkaline batteries of 9V, C, AA, AAA, and D sizes.
The company was founded in the 1920s by Samuel Ruben and Philip Rogers Mallory.
The Duracell brand appeared in 1964.

The Gillette Company bought Duracell in 1996 and sold it in 2005 to Procter & Gamble.
In 2014, Berkshire Hathaway bought Duracell from Procter and Gamble.
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