Beginnings
In September 2017, Chery announced the launch of a new car brand created with export markets in mind, presenting a pre-production model of the Exeed TX SUV, still bearing the logos of the parent company at that time. In 2018 and 2019, Exeed presented two more prototypes heralding the future portfolio of the emerging brand, to officially debut on the market in March 2019 with the production version of the Exeed TX model. In the same year, Exeed's offering was expanded with a second model, the compact Exeed LX, a z początkiem 2020 roku - flagowy Exeed VX.
In the second decade of the 21st century, Exeed expanded into foreign markets, starting sales in Russia in addition to China at the end of 2020. The following year, under the "Vantas" brand, the EXT and VX models were to be sold through a private importer also in the United States, but the plans were prevented by the bankruptcy of the local company. In 2022, Exeed expanded its market reach through official channels to include Middle Eastern countries, starting with the United Arab Emirates. and also South America through Chile.
Expansion
The second wave of the Exeed range expansion began in 2023, when the fourth SUV in the range was unveiled in January in the form of the Yaoguang, which was named Exeed RX on global markets. In the same year, Exeed expanded its offer with the first electric car line "Sterra". In addition to the SUV Sterra ET, it also created the first car that is not an SUV, but a large limousine in the form of the model Sterra ES. Specifically for the export of these models to global markets, a separate brand Exlantix was created in the second half of 2024.
Exeed TX
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2017 Chery Exeed TX concept
2019 Exeed VX concept
