Fangchengbao

Fangchengbao is a Chinese luxury electric vehicle brand established by BYD Auto, with its products marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was launched in June 2023 and focuses on high-performance SUVs, designed for both off-road and track use.

History

Fangchengbao was introduced in June 2023 by BYD Auto as one of two new vehicle brands, alongside Yangwang, which debuted in January of the same year. while The brand's name, translates to "Formula Leopard," and the logo reflects its mathematical concept. Fangchengbao's first vehicle, the Bao 5, was launched at the Chengdu Auto Show in August 2023, and The Bao 5 was built on a custom-designed body-on-frame platform known as DMO (Dual Mode Off-road).

In September 2023, production of the Bao 5 began, and it was officially launched in China in November of the same year. The model received over 10,000 orders placed within three days of its debut. in April 2024, at the Beijing Auto Show, Fangchengbao revealed its expansion plans, including the introduction of the Bao 8 flagship SUV, the Bao 3 compact SUV, and the Super 9 sports car prototype.

In June 2024, Fangchengbao launched the Bao 3, an affordable battery electric SUV. Also the brand began recruiting dealerships across China, in mid-2024, Fangchengbao had already sold 20,000 vehicles in China within just six months.

However, the company faced some challenges in July 2024 when it lowered the price of the Bao 5 by 50,000 yuan to improve its competitiveness against rival brands, notably Great Wall Motor's Tank series. The price cut led to protests from early buyers, some of whom were dissatisfied with the price change after having waited months for delivery. Protesters displayed banners with statements such as, "I waited 3 months for car delivery, then Fangchengbao cuts 50,000 yuan in one day. I should have bought a Tank instead."

Models

• Fangchengbao Bao 5 (2023–present), mid-size SUV, PHEV
• Fangchengbao Bao 8 (2024–present), full-size SUV, PHEV
• Fangchengbao Tai 3 (upcoming), compact SUV, BEV

• 
  Fangchengbao Bao 5
• 
  Fangchengbao Bao 8

References