HBO Max

HBO Max
FormerlyHBO Max (2020-2023)
Max (2023–2025)
Type of site
OTT video streaming platform
Predecessor(s)HBO Go (U.S. only)
HBO Now
DC Universe
HeadquartersNew York City
Area servedCaribbean, Latin America, United States, and parts of Europe and Asia-Pacific
OwnerAT&T
Key peopleCasey Bloys (Chief Content Officer)
Andy Forssell (head of business operations)
ParentHome Box Office, Inc.
URLwww.hbomax.com/www.hbomax.com
Users🔺44.2 million
(as of April 22, 2021)
LaunchedMay 27, 2020; 6 years ago (2020-05-27)
Current statusActive

HBO Max (formerly Max) is a subscription video on demand streaming service from WarnerMedia Entertainment. It is part of AT&T's WarnerMedia. The service was originally launched on May 27, 2020 and relaunched on July 9, 2025.

HBO Max is based on WarnerMedia's HBO premium TV service. It includes all of its programming including movies and television shows made by Warner Bros., as well as television channels that it owns such as CNN, Cartoon Network, TBS, and Turner Classic Movies (TCM).

In mid-to-late 2023, HBO Max started rebranding to the name "Max" (stylized as "max"). Many people did not like this change, and Max began losing subscribers.

On May 14, 2025, it was announced that the HBO Max branding would return. This happened on July 9, 2025.

Until 2022, HBO Max had a deal with Disney to share rights for movies from 20th Century Studios and Searchlight Pictures with Disney+ and Hulu in the first pay TV window after theatrical release.

In 2024, HBO Max became available as part of a bundle with Hulu and Disney+.

In 2025, HBO Max bought the first-run rights to show Canadian series Heated Rivalry and saw high viewership for it, but it was not involved financially or creatively with the production.

In 2026, HBO Max renewed a 2023 deal to show movies from studio A24 in the first pay tv window.

References

  1. ↑ Spangler, Todd; Spangler, Todd (2021-04-22). "HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts". Variety. Retrieved 2021-04-22.
  2. ↑ "HBO Max to be renamed 'Max' with the addition of Discovery+ content". TODAY.com. 2023-04-12. Archived from the original on 2023-08-31. Retrieved 2023-08-31.
  3. ↑ Vilas-Boas, Savannah Salazar, Eric (2023-04-12). "They Really Are Just Calling It Max". Vulture. Retrieved 2023-08-31.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. ↑ Roth, Emma (2023-08-03). "HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers". The Verge. Retrieved 2023-08-31.
  5. ↑ Adalian, Josef (2025-05-14). "Max Is Changing Its Name to (Get This!) HBO Max". Vulture. Archived from the original on May 14, 2025. Retrieved 2025-05-14.
  6. ↑ Spangler, Todd (2021-11-22). "Disney, WarnerMedia Carve Up Fox Film Slate Streaming Rights Through End of 2022 (EXCLUSIVE)". Variety. Retrieved 2026-02-05.
  7. ↑ Koblin, John (2024-05-08). "Disney, Hulu and Max Streaming Bundle Will Soon Become Available". The New York Times. ISSN 0362-4331. Retrieved 2026-02-09.
  8. ↑ Hayes, Dade (2024-07-25). "Disney+-Hulu-Max Bundle Pricing Revealed". Deadline. Retrieved 2026-02-09.
  9. ↑ Longeretta, Emily (2025-12-29). "Why 'Heated Rivalry' Can't Compete at the Emmys — and Likely Won't Be Able to for Season 2, Either". Variety. Retrieved 2026-02-11.
  10. ↑ Hailu, Selome (2026-02-09). "'Heated Rivalry' Reaches 10.6 Million Viewers in The U.S. With Audience Increasing by Over 100% Since Finale". Variety. Retrieved 2026-02-11.
  11. ↑ Spangler, Todd (2026-01-14). "HBO Max Renews A24 Streaming Deal; 'Marty Supreme,' Charli xcx's 'The Moment' Among Upcoming Movies". Variety. Retrieved 2026-02-05.