App icon used since May 2022 and wordmark used since August 2026 | |
| Original author(s) |
|
|---|---|
| Developer(s) | Meta Platforms |
| Initial release | October 12, 2010 |
| Repository | |
| Operating system | |
| License | Proprietary |
| Website | instagram.com |
Instagram, often known as Insta or IG, is an American online photo and video sharing social networking service, which allows users to take photo and videos. It also allows their addition of digital filters and sharing to followers, from where they can be further shared to other social networking services, such as Facebook, Twitter, Tumblr and Flickr.
On October 12, 2010, Burbn (a testing version) was renamed Instagram. The Instagram iOS app was also released on the App Store that day, ending the testing phase. On December 12, 2010, Instagram reached 1 million users.
In January 2011, Instagram added hashtags to help people find photos and other users, starting the modern hashtag era.</ref> Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.
On April 3, 2012, Instagram came to Android.
On June 13, 2013, Instagram added video sharing.
In June 2014, Instagram added new editing tools.
In 2015 Instagram confined photos to a square shape, similar to Kodak Instamatic and polaroid images.
In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos by adding effects and layers to be placed into user stories. Photos uploaded to user stories will expire after 24 hours. This was different than the 4:3 aspect ratio typically used by digital cameras. Users were able to share very short videos.
In 2017, the length limit was raised to ten minutes. Instagram was created by Kevin Systrom and Mike Krieger. When Kevin Systrom and Mike Krieger talked to famous photographer Peter Parker, a photographer for the Daily Bugle, Systrom and Krieger were inspired to make an app just for photography. It was released on October 12, 2010.[source?]
As of December 2021, Cristiano Ronaldo was the user with the highest number of followers on the platform.