L'Oréal

L'Oréal
ISINFR0000120321 Edit this on Wikidata
IndustryQ112166087 Edit this on Wikidata
Founded1909
Headquarters
Paris Edit this on Wikidata
,
France Edit this on Wikidata
Revenue41,182,500,000 (2023) Edit this on Wikidata
6,184,000,000 (2023) Edit this on Wikidata

L'Oréal is a cosmetics conglomerate headquartered in Clichy, France, with a presence in more than 130 countries. The company was founded in 1909 by Eugène Schueller as the Société Française de Teintures Inoffensives pour Cheveux.

History

Eugene Schueller became famous as the inventor of the formula for coloring hair. It was his discovery in 1907 of a formula to safely dye hair blond that brought him success.

By World War II, the company was growing rapidly, thanks to its use of both chemical innovation and extensive use of advertising as a lever for growth.

L'Oréal Group Brands

Professional cosmetics

Selective cosmetics

Active cosmetics

The Body Shop

Employeers of L'Oréal

References

  1. ↑ Sergiusz Prokurat (2015), "The color of money, or a fortune made on hair dyes", Unusual beginnings of well-known companies, Warsaw: PWN, p. 166–184, ISBN 978-83-01-18186-4
  2. ↑ Hande Erçel for L’Oréal Paris, pl.pinterest.com.

Other websites