Outfit7

Founding and early years

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to enter the mobile app business following the debut of the Apple App Store. In 2009, they invested US$250,000 (€180,000) alongside six friends and set up an office in Ljubljana, Slovenia, where they developed several apps. Their initial attempts—a soccer app, a travel guide to Iceland, and a "wealth affirmation app"—were unsuccessful. (now Wallace & Gromit's Musical Marvels) After six months of trying, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom repeated—in a "high-pitched, helium-like squeak"—whatever was spoken into an iPhone's microphone, alongside other reactions to being fed or petted.

Talking Tom & Friends

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. Initially, it focused on anthropomorphic cats and dogs that repeated what the user said. Later, the franchise expanded into other types of apps, such as endless runner games and virtual pet games, among others.

The franchise reached 300 million downloads 19 months after its launch. In June 2013, the franchise's apps hit the one-billion-download mark. *Talking Tom & Friends* apps had been downloaded over 12 billion times by April 2020, reaching 18 billion in March 2022.