Quaker Oats Company

Quaker Oats Company
Company typeOperating Division
IndustryFood
Founded1901
Headquarters,
Key people
Robert S. Morrison, CEO
ParentPepsiCo
WebsiteQuakerOats.com

The Quaker Oats Company is an American food division business headquarted in Chicago. Quaker's products include, oatmeal, cereal, and granola bars. Since 2001, Quaker Oats Company is owned by PepsiCo, Inc..

History

1905 advertising magazine of Quaker Oats

Quaker Oats was founded in 1901 as the four oat mills merged:

In 1969 Quaker got Fisher-Price, a toy business. Fisher-Price stopped being owned by Quaker in 1991.

In 1983, Quaker bought Stokely-Van Camp, Incorporated. The company makes Gatorade.

In 1994, Quaker bought Snapple for $1.7 billion. Quaker sold it to Triarc in 1997 for $300 million.

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market.

Since the late 1980s, actor Wilford Brimley has appeared in television commercials.

United States Brands

The brands in the United States:

Breakfast cereals

Other breakfast foods

Snacks

Mixes

Drinks

United Kingdom Brands

The brands in the United Kingdom:

Hot cereals

Ready to eat cereal

Cereal bars

Snacks

Notes

  1. ↑ "History of The Quaker Oats Company – FundingUniverse". www.fundinguniverse.com.
  2. ↑ Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. Archived from the original on 2012-03-14. Retrieved 2010-08-16.
  3. ↑ Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. Retrieved 16 August 2010.

Other websites