Richard "Rich" Piana (September 26, 1969 – August 25, 2017) was an American businessman, entrepreneur, social media personality, bodybuilder, YouTuber, content creator, actor, and stuntman. He was born in Los Angeles, California.
Piana won the Mr. California title along with competitions in Los Angeles in 2003 and Sacramento in 2009. His admission in 2016 that he used anabolic steroids as part of his regimen was controversial. Piana often appeared in commercials and television series such as Scrubs and Ripley's Believe It or Not.
Piana died at age 47 on August 25, 2018 in Florida, after spending two weeks in an induced coma following a possible overdose.