YouTube Premium

YouTube Premium
Formerly
  • Music Key (2014–15)
  • YouTube Red (2015–18)
Company typeSubscription service
IndustryInternet
FoundedNovember 14, 2014; 11 years ago (November 14, 2014)
Headquarters901 Cherry Avenue
San Bruno, California, United States
Area served
119 countries and territories
ParentYouTube
Websiteyoutube.com/premium
Footnotes / references

YouTube Premium, previously known as Music Key or YouTube Red is a premium subscription service to YouTube. It allows users to watch videos without any advertisements and allows users to download videos to their mobile devices (but not desktop computers). It costs $11 USD per month as of April 2020, with a free trial that is given new users.

YouTube Premium was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music.

YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.

Features

A YouTube Premium subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music, YouTube Gaming, and YouTube Kids apps and services. Through the apps, users can also save videos to their device for offline viewing, play their audio in the background, and in picture-in-picture mode on Android Oreo and newer. YouTube Premium also offers original content that is exclusive to subscribers, which is created and published by YouTube's largest creators.

References

  1. ↑ Deahl, Dani (June 18, 2018). "YouTube Music and YouTube Premium officially launch in US, Canada, UK, and other countries". The Verge. Archived from the original on June 18, 2018. Retrieved June 18, 2018.
  2. ↑ "Paid memberships available locations – YouTube Help". support.google.com. Archived from the original on April 4, 2019. Retrieved 2019-07-17.
  3. ↑ Michail. "YouTube Premium and Music now available in 14 more countries". GSMArena.com. Archived from the original on October 3, 2020. Retrieved September 21, 2020.
  4. ↑ Smith, Adam (1 February 2024). "Crossing 100 million YouTube Music and Premium subscribers, thanks to you". YouTube Official Blog. Archived from the original on May 25, 2024. Retrieved 4 February 2024.
  5. ↑ Spangler, Todd (2014-11-12). "YouTube Launches 'Music Key' Subscription Service with More Than 30 Million Songs". Variety. Retrieved 2023-04-05.

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