"Again & Again" is a Korean song by South Korean boy band 2PM. It is the title track of the group's second single album 2:00PM Time for Change, released on April 16, 2009 via JYP Entertainment. The song was 2PM's first number-one single and has won the group several accolades, including the 2009 MAMA Award for Artist of the Year.
Background
"Again & Again" is a dance-pop song with R&B elements composed and written by Park Jin-young. The song was recorded over the course of a week at JYP Entertainment's New York branch, where local staff members including Grammy Award-nominated Vlado Meller assisted in the post-production and mastering process. The lyrics of the song are from the perspective of a man who cannot stop thinking about and going back to a woman who broke his heart.
The track would later be included in 2PM's first studio album, 01:59PM, released on November 10, 2009. Another version of the song was recorded without former 2PM member Jaebeom's vocals to be included in the 2012 compilation album 2PM Member's Selection.
Music video
Two teasers for "Again & Again" were released on April 13 and 14, 2009. The music video, directed by Jang Jae-hyuk, was released on April 16, 2009. Both a teaser video and the music video itself were the most viewed YouTube videos in the music category on April 14 and April 17 respectively.
The music video alternates between scenes of the members individually following and watching a woman, who walks with another man into her house, and scenes showcasing the song's choreography with three different backdrops: one with radiating lines of lights, one with nested squares at different angles, and one with a curved backdrop. The ending features a dance break sequence involving acrobatic stunts and breakdancing.
Promotion
2PM performed "Again & Again" for the first time on the music program M Countdown on April 23, 2009. They continued promoting the song on the TV music programs M Countdown, Music Bank, Show! Music Core, and Inkigayo for seven weeks. On the May 7 episode of M Countdown, "Again & Again" earned the group their first Mutizen Song award on a TV music program for being the show's top-charting song. The song would go on to win the group their first triple crown on M Countdown, followed by another triple crown on Inkigayo. 2PM would then promote their B-side track "I Hate You" from the same single album in June, becoming the first act on M Countdown to win two triple crowns for songs from the same album in July. 2PM has also performed "Again & Again" on TV shows such as Kim Jung-eun's Chocolate and Infinite Challenge, as well as end-of-year award ceremonies.
Reception
"Again & Again" debuted at number 56 on Melon's Weekly Chart, but climbed up to the top of the chart over the course of four weeks. The song also topped other domestic music charts including Cyworld, Muse, Hanteo, and Dosirak. Upon the release of the song's music video in Thailand in June, the song also topped Thai music charts such as the Channel V Thailand Asian Chart and MTV Thailand International Chart.
By the end of 2009, "Again & Again" placed fifth in Melon's Year-End Chart. In addition, in Gallup Korea's annual survey, "Again & Again" was voted the fourth most popular song of 2009 in South Korea. The song also won the fan-voted Song of the Year award at the 2009 KBS Song Festival.
12정, 경희 (April 24, 2009). "2PM, 2번째 앨범은 10점 만점에 몇 점?"[2PM, how would you rate your second album out of 10?]. 조선일보 (in Korean). Archived from the original on September 18, 2025. Retrieved August 28, 2025.
↑이, 언혁 (April 17, 2009). "돌아온 2PM, '남자향기 물씬' 뮤직비디오에 팬들 반색"[Fans Rejoice at 2PM’s Return and ‘Strong Masculine’ Music Video]. 뉴스엔 (in Korean). Retrieved July 10, 2026.
123"2PM 동영상, YouTube 차트 1위"[2PM's video tops YouTube charts]. 프라임경제 (in Korean). April 18, 2009. Retrieved August 28, 2025.
↑오, 미정 (April 23, 2009). "2PM, 남성미 담은 신곡 Again & again''으로 컴백"[2PM Makes Comeback with New Song "Again & Again" Filled with Masculinity]. 노컷뉴스 (in Korean). Retrieved July 10, 2026.
122PM, 컴백 1주일만에음원사이트 1위[2PM tops music charts just one week after comeback]. 스포츠동아 (in Korean). April 30, 2009. Retrieved August 28, 2025.
12이, 수현 (May 21, 2009). "2PM, '엠카' 3주 연속 1위..개다리춤 축하 퍼포먼스"[2PM Wins 1st Place on 'M Countdown' for 3 Consecutive Weeks... Celebrates with 'Dog Leg Dance'] (in Korean). 머니투데이 스타뉴스. Retrieved January 3, 2021– via Naver.
12김, 형우 (May 31, 2009). "2PM, 24일 결방 포함 3주 연속 인기가요 1위 등극"[2PM tops Inkigayo for three consecutive weeks, including a break on the 24th.]. 뉴스엔 (in Korean). Retrieved October 8, 2025.
12이, 승우 (July 17, 2009). "2PM, 화제의 '니가 밉다' 활동 마무리"[2PM wraps up promotions for "I Hate You"]. 조선일보 (in Korean). Retrieved August 21, 2025.
↑이, 미혜 (May 28, 2009). "2PM '무한도전' 또 깜짝 출연 'Again & Again'"[2PM Makes Another Surprise Appearance on 'Infinite Challenge' with 'Again & Again']. 뉴스엔 (in Korean). Retrieved October 8, 2025.
↑최, 준용 (November 21, 2009). "2PM, 'MAMA' 강렬한 퍼포먼스 작렬, 무대 장악!"[2PM Unleashes Intense Performance at 'MAMA', Dominating the Stage!]. 티브이데일리 (in Korean). Retrieved July 10, 2026.
↑윤, 현진 (April 30, 2009). "2PM, 컴백 1주일만에 음원차트 1위 기염"[2PM tops music charts just one week after comeback]. Newsen. Archived from the original on April 8, 2023. Retrieved January 20, 2021.
↑이, 은정 (December 23, 2009). ""2009년 최고 가수는 소녀시대"<갤럽>"["The best singer of 2009 is Girls' Generation" <Gallup>]. Yonhap News Agency (in Korean). Archived from the original on September 22, 2022. Retrieved September 22, 2022.
12김, 수진 (December 30, 2009). 2PM '어게인 앤 어게인' KBS가요축제 최고가요상[2PM's "Again & Again" wins Best Song at the KBS Music Festival]. 스타뉴스 (in Korean). Archived from the original on September 18, 2025.
↑오, 미정 (April 23, 2009). "2PM, 남성미 담은 신곡 Again & again''으로 컴백"[2PM makes a comeback with a new song filled with masculinity, "Again & Again."]. 노컷뉴스. Retrieved October 10, 2025.
↑"소녀시대'Gee' MMA 대상 올해의 노래상 수상 '6관왕' 기염"[Girls' Generation's 'Gee' won the Song of the Year award at the MMA Awards 'six crowns']. Newsen. December 16, 2009. Archived from the original on June 2, 2021. Retrieved March 6, 2022.
↑이, 언혁 (October 23, 2009). "2009 엠넷아시안뮤직어워드(MAMA) 11월 21일 개최(수상후보포함)"[2009 Mnet Asian Music Awards (MAMA) to be held on November 21 (including nominees)]. 뉴스엔. Retrieved July 10, 2026– via Daum.
↑"2PM '4전 5기' 뮤직뱅크 첫 1위: 네이트 연예"[2PM's '4th Battle, 5th Season' Wins First on Music Bank]. 모바일 네이트 뉴스 (in Korean). June 12, 2009. Retrieved September 12, 2025.
↑2PM '어게인&어게인', 인기가요 뮤티즌상 수상[2PM's "Again & Again" Wins Inkigayo Mutizen Award]. www.asiae.co.kr (in Korean). May 10, 2009. Retrieved September 12, 2025.
↑2PM, '인기가요' 2주 연속 뮤티즌송[2PM, Mutizen Song for 2 Consecutive Weeks on 'Inkigayo']. 아시아경제 (in Korean). May 17, 2009. Retrieved September 12, 2025.
↑2PM, '엠카' 2회 트리플크라운 이어 또 1위 '기염'[2PM, following their second triple crown on "M Countdown," continues their momentum with another #1 win.]. n.news.naver.com (in Korean). July 30, 2009. Retrieved January 4, 2021.
↑길, 혜성 (July 3, 2009). "2PM, '니가 밉다'로 데뷔 후 '뮤직뱅크' 첫 1위"[2PM Wins First 'Music Bank' Win with 'I Hate You']. n.news.naver.com (in Korean). Archived from the original on May 12, 2021. Retrieved May 12, 2021– via Naver.
↑Kim, Hyun-woo (December 16, 2009). 빅뱅 지드래곤 불참불구 MMA 대상 올해의 앨범상 수상 기염[Big Bang's G-Dragon wins the MMA Award for Album of the Year despite his absence]. Newsen (in Korean). Archived from the original on February 1, 2022. Retrieved February 1, 2022.
