AJ Bell
| AJ Bell plc | |
|---|---|
 | |
.JPG) AJ Bell's headquarters at Salford Quays | |
| Formerly |
|
| Type | Public limited company |
| LSE: AJB FTSE 250 component | |
| Industry | Financial services |
| Founded | 1995 in Manchester, United Kingdom |
| Founder |
|
| Headquarters | , United Kingdom, M5 3EE |
| Key people |
|
| Products | |
| Brands |
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| Revenue |  £317.8 million (2025) |
| £132.0 million (2025) | |
| £105.1 million (2025) | |
| AUM | £8.9 billion (2025) |
| Total assets | £303.1 million (2025) |
| Total equity | £217.5 million (2025) |
Number of employees | 1,505 (2025) |
| Website | ajbell |
AJ Bell plc is a British public limited company that provides online investment platforms and stockbroker services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
History
The company was formed in Manchester by Andrew (Andy) James Bell and Nicholas Littlefair in 1995. The company was the subject of an initial public offering valuing the business at £675 million in November 2018.
Operations
Its main platform business operates under four core brands:
- AJ Bell is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account.
- AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.
- AJ Bell Platinum is a bespoke SIPP and SSAS provider offering customers a bespoke (custom) service.
- AJ Bell Securities is the company's stockbroking arm.
The company also provides third party SIPP administration services, and owns a specialist financial publishing business in London known as AJ Bell Media. AJ Bell was recognised as a Which? Recommended Provider for each of the seven years, 2019, 2020, 2021, 2022, 2023, 2024 and 2025.
Since 2026, AJ Bell has also offered Lombard lending – allowing customers to borrow against their shares or investment portfolios – through the AJ Bell Investcentre offering for financial advisers. This is powered by Firenze, the UK Lombard lending platform.
References
- 1 2 3 "AJ Bell plc overview - Find and update company information - GOV.UK". Companies House. 5 August 2002. Retrieved 19 March 2024.
- 1 2 3 4 5 6 7 "Annual Results 2025" (PDF). AJ Bell. Retrieved 27 January 2026.
- ↑ "Firing Line: Andy Bell". ftadviser.com. Archived from the original on 28 October 2015. Retrieved 18 September 2015.
- ↑ "AJ Bell valued at up to £675m as IPO price revealed". Citywire. 27 November 2018. Retrieved 2 March 2019.
- ↑ "AJ Bell introduces capped annual charge on revamped D2C platform". 29 November 2013. Retrieved 2 March 2019.
- ↑ Patrick Collinson (18 January 2014). "Investing charges: where should you put your money?". The Guardian. Retrieved 2 March 2019.
- ↑ "Sippcentre rebrands as AJ Bell Investcentre". ftadviser.com. Retrieved 2 March 2019.
- ↑ "AJ Bell Investcentre GIA now via Canadian Life offshore bonds". FTSE Global Markets. Archived from the original on 4 March 2016. Retrieved 2 March 2019.
- ↑ "Everything you need to know about the AJ Bell Platinum SIPP". Investment Sense. Archived from the original on 6 March 2019. Retrieved 2 March 2019.
- ↑ Nicholas Paler. "AJ Bell to launch platform next year". New Model Adviser. Retrieved 2 March 2019.
- ↑ Eley, Jonathan (31 January 2014). "More transparency for platforms, but more complexity too". Financial Times. Retrieved 2 March 2019.
- ↑ "Financial Planner Online – AJ Bell acquires financial publisher MSM Media". financialplanneronline.co.uk. Archived from the original on 28 October 2015. Retrieved 18 September 2015.
- ↑ "Awards: Our products and platforms win industry awards year after year". A J Bell. Retrieved 15 April 2025.
- ↑ Rach, Sonia. "AJ Bell partners with Firenze to offer advisers Lombard lending". www.ftadviser.com. Retrieved 5 August 2026.
- ↑ "Borrowers". Firenze. Retrieved 5 August 2026.