ActiveCampaign

ActiveCampaign
TypePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$250 million (2024)
Number of employees
1000 (2022)
Websiteactivecampaign.com

ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing.

ActiveCampaign also now utilizes AI to analyze email open rates, click rates and engagement across its platform.

Its platform features email automation builders, one-off broadcast sending, and custom analytics reporting.

History

ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software. In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.

ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.

In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity. In April 2021, it closed a Series C funding round of $240 million led by Tiger Global, which raised the company's valuation to over $3 billion.

Operations

ActiveCampaign is a privately held company headquartered in Chicago. It maintains additional offices in Dublin, Ireland; Florianópolis, Brazil; Kraków, Poland; and Heredia, Costa Rica.

Software

ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM. In 2023, generative AI capabilities were added to the platform.

Acquisitions

References

  1. ↑ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ↑ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. 1 2 "5 Chicago tech leaders share their companies' growth stories". Built In Chicago.
  4. ↑ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  5. ↑ Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  6. ↑ Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  7. ↑ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch. Retrieved 27 March 2020.
  8. 1 2 Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  9. ↑ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  10. ↑ "ActiveCampaign opens Dublin office as customer growth in Europe accelerates". gov.ie.
  11. ↑ Bevard, Emily. "ActiveCampaign expands in US, Ireland and Brazil". Globe Banner.
  12. ↑ "ActiveCampaign opens new hub in Krakow". February 26, 2024.
  13. ↑ "ActiveCampaign, gigante do e-mail marketing e rival da RD Station, abre escritório em Florianópolis".
  14. ↑ "ActiveCampaign Will Open 3 New Hybrid Offices". Retrieved 2023-09-19.
  15. ↑ Ammachchi, Narayan (January 10, 2024). "ActiveCampaign Expands to Costa Rica with $4 Million Investment".
  16. ↑ Fadilpašić, Sead (May 6, 2025). "Wix teams up with ActiveCampaign to help customers grow". TechRadar Pro. Retrieved 2025-05-20.
  17. ↑ McLaughlin, Molly (May 19, 2017). "ActiveCampaign Review". PCMag.
  18. ↑ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose". Forbes. Retrieved 2023-09-19.
  19. ↑ Mulligan, Ryan (May 3, 2022). "Philadelphia email marketing firm Postmark acquired by Chicago company with $3B valuation".
  20. ↑ Mills, Wes. "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 2023-09-19.
  21. ↑ Beltran, Luisa. "Vista buys a majority of Gatekeeper". Fortune.
  22. ↑ "ActiveCampaign Buys WhatsApp Automation Platform". April 15, 2025.
  23. ↑ "ActiveCampaign Strengthens WhatsApp Capabilities Through Acquisition". Enterprise Times. April 15, 2025. Retrieved May 20, 2025.