In 2004, she founded AnswerLab, serving as its CEO until 2024 before transitioning to board chair. Under her leadership, the firm partnered with Google, Amazon, Facebook (Meta), American Express, Wells Fargo, and FedEx to help enhance products through research-driven insights. During her time as CEO of AnswerLab, she prioritized inclusivity and a high-quality work environment. Under her leadership, AnswerLab developed the "Human-Centered Work Project."
Under her leadership, AnswerLab also secured a growth investment from Shamrock Capital in September 2022.
AnswerLab received multiple accolades under her tenure:
Named to Fortune's 25 Best Companies to Work For three years in a row.
Featured on Inc. 500/5000 and San Francisco Business Times' Top 100 fastest growing companies for seven consecutive years
Later career and philanthropy
After stepping down as CEO in 2024, Amy became board chair of AnswerLab and turned her focus to philanthropy in her native East Tennessee.
Her initiatives center around:
Financially supporting women-led organizations that are focused on improving lives for women in Tennessee through the Tennessee Women's Catalyst Grant which she founded
Food security and organic farming, including the establishment of Full Belly Farm in Walland, Tennessee.
Environmental education through collaborations with organizations like the Great Smoky Mountain Institute at Tremont
Public speaking
Post AnswerLab's transaction with Shamrock, Amy has spoken on topics such as entrepreneurship, finding the right partner for exit, and leading/scaling an organization with your personal values at BrainTrust Live, Kayo Private Equity Conference, and PEI Women in Private Markets Summit North America.
While leading AnswerLab, Amy frequently spoke at industry events (e.g., Web Summit, Forrester CX, RISE, UXPA International, UX STRAT) and contributed to thought leadership in UX, DEI, and human centered work. She has written for Entrepreneur, Inc. and UXmatters.