ADK Holdings

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ADK Holdings Inc.
Logo used since 2014
Headquarters in Minato, Tokyo
Trade name	ADK ADKHD
Native name	株式会社ADKホールディングス
Romanized name	Kabushiki gaisha EI DĪ KEI Hōrudingusu
Type	Subsidiary KK
Industry	Holding company
Founded	June 14, 2018; 8 years ago (2018-06-14)
Headquarters	Toranomon Hills, Toranomon, Minato, Tokyo , Japan
Key people	Toshiya Oyama (President and CEO)
Owner	Bain Capital (2018-2025) ADKrafton (2025-present)
Subsidiaries	ADK Marketing Solutions ADK Emotions ADK Creative One
Website	https://www.adk.jp/

ADK Marketing Solutions, Inc.
Trade name	ADKMS
Native name	株式会社ADKマーケティング・ソリューションズ
Romanized name	Kabushiki gaisha EI DĪ KEI Māketingu Soryūshonzu
Formerly	Asatsu, Inc. (1956–1999) Asatsu-DK, Inc. (1999–2018)
Type	Subsidiary
Traded as	TYO: 9747
Industry	Advertising agency
Predecessor	Dai-ichi Kikaku
Founded	March 19, 1956; 70 years ago (1956-03-19)
Founder	Masao Inagaki
Headquarters	Toranomon Hills, Toranomon, Minato, Tokyo , Japan
Key people	Toshiya Oyama (President and CEO)
Owner	ADK Holdings
Subsidiaries	ADK Communications ADK Direct
Website	https://www.adkms.jp

ADK Creative One Inc.
Trade name	ADKCO
Native name	株式会社ADKクリエイティブ・ワン
Romanized name	Kabushiki gaisha EI DĪ KEI Kurieitibu Wan
Formerly	Prime Pictures Inc. (1959-2019)
Type	Subsidiary
Industry	Commercial production
Founded	September 24, 1959; 67 years ago (1959-09-24)
Headquarters	Toranomon Hills, Toranomon, Minato, Tokyo , Japan
Key people	Kenji Morinaga (president)
Owner	ADK Holdings
Subsidiaries	ADK Communications ADK Direct A-Bridge
Website	www.adkco.jp

ADK Emotions Inc.
Trade name	ADKEM
Native name	株式会社ADKエモーションズ
Romanized name	Kabushiki gaisha EI DĪ KEI Emōshonzu
Type	Subsidiary
Industry	Film production Television production Anime planning and production Character licensing
Founded	September 4, 2019; 7 years ago (2019-09-04)
Headquarters	Toranomon Hills, Toranomon, Minato, Tokyo , Japan
Key people	Kunihiko Shibata (president)
Owner	ADK Holdings
Subsidiaries	NAS Eiken Studio Kai Right Song Music Publishing ADK Emotions NY ADK Emotions Singapore ADK Connect Emotions Indonesia ADK Emotions Beijing
Website	www.adkem.jp

ADK Holdings Inc., is a Japanese holding company. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. Bain Capital owned the company between 2018 and 2025, when it was sold to South Korean video game developer Krafton.

History

Asatsu Inc. was established in 1956 by Masao Inagaki. In August 1998, it entered a business tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Inagaki died on April 16, 2015. In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).

On January 1, 2019, it was reported that Asatsu-DK fully acquired d-rights. It had previously shared that company with Mitsubishi Corporation.

On June 24, 2025, South Korean game company Krafton announced that it would buy ADK Holdings from Bain Capital Japan as part of a strategic partnership between the two.

Subsidiaries and interests

It owns a variety of interests, including production companies NAS and d-rights; animation studio Eiken; animation studio Gonzo; Nihon Bungeisha Publishing; film and print processor Taiyo Seihan; production studio Sun Artist Studio, Supervision Inc.; television commercial production house Prime Pictures; and creative services company Tokyo Ad Party.

Asatsu-DK is also involved in producing and providing its services to numerous anime series, through itself as well as its subsidiaries, including recent installments of Sunrise's Gundam series, such as the latest series Mobile Suit Gundam 00, Turn A Gundam, Mobile Suit Gundam Seed and Mobile Suit Gundam Seed Destiny, as well as several other anime titles.^{[citation needed]}

Controversy

In October 2022 ADK President Shinichi Ueno was arrested as part of a Prosecutors investigation into bribery. Prosecutors alleged that ADK sent ¥47 million to a former executive of the Tokyo Olympics organizing committee through two different routes in exchange for preferential treatment of sponsorship contracts for the 2020 Tokyo Olympic and Paralympic Games.

Notes

References

External links

• Official website
• Official website (in Japanese)
• Official ADK Marketing Solutions website (in Japanese)
• Official ADK Creative One website
• Official ADK Creative One website (in Japanese)
• Official ADK Emotions website
• Official ADK Emotions website (in Japanese)
• ADK Holdings at Anime News Network's encyclopedia