Assaf Swissa

Assaf Swissa
Born1981 (age 44–45)
Boston, Massachusetts
EducationBoston University
OccupationEntrepreneur
Known forSuperdigital, Nuthouse Sports & Unreal Brands
Websiteassafswissa.com

Assaf Swissa (born 1981) is an American entrepreneur, the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports and food brand Unreal Brands.

Early life and education

Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.

Career

In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers. In 2025, Swissa invested in Unicorn, a hybrid content studio and talent management firm, launched by former executives from Doing Things Media and BuzzFeed.

Superdigital

In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others. Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.

In 2015, Swissa won an Emmy Award for writing shortform for the Julian Edelman Draft Report, entitled "Only Two Things You Can Do," which was produced for private coaching company CoachUp.

In 2020, American professional football player Julian Edelman and Swissa collaborated via Superdigital with American toy company Hasbro on "NERF House," a viral web series released on YouTube, that parodied reality television and content houses. The series featured NFL stars, like Joe Burrow, JuJu Smith-Schuster, Edelman and Christian McCaffrey, shooting Nerf darts at each other in the house. While in that role, in 2024, Swissa was selected for Campaign US’ 40 over 40.

In August 2025, management consulting company Accenture acquired Superdigital. The agency became a part of Accenture Song, Accenture's marketing division, and was acquired to meet client demand creator marketing.

In 2026, Julian Edelman filed a lawsuit against Swissa in Massachusetts.

Nuthouse Sports

Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content. Coast produces the sports history podcast Games with Names, hosted by Edelman. In 2019, Swissa produced and wrote the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance. 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.

In October 2024, Rob Gronkwoski joined Coast Productions as a partner and launched the Dudes on Dudes podcast, which he hosts with Edelman. That month, the company changed its name to Nuthouse Sports.

Advocacy

Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism." In 2023, Swissa penned an editorial for entertainment trade magazine Variety about the practice, explaining that he prefers highlighting "Jewish ideals, culture, people, values and traits" to simply combatting antisemitism, which he argued is already done by other organizations. He lauded depictions of Jews in movies, like Bradley Cooper in Maestro and argued that the outrage on “Jewface” in the movie was misplaced.

In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player. The book was published by Superdigital. The book notably contains a famous epigraph from Theodor Herzl, broadly considered the father of modern political Zionism, "If you will, it is no dream," in the copy and dedication of the book. In 2017, 25,000 copies of the book were distributed to five-year-olds in Jewish homes in North America through the non-profit PJ Library. A sequel, entitled "Flying High 2" was released that same year, and another book in the series, called "Flying High 3," was released in 2019.

References

  1. ↑ Frye, Andy. "Julian Edelman Unveils Collection Of Comic-Inspired NFTs: 'Everyone Famous Might Get Into The NFT Game'". Forbes. Retrieved 2025-03-31.
  2. 1 2 Siegel, Tatiana (2019-08-15). "NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg". The Hollywood Reporter. Retrieved 2024-11-22.
  3. ↑ Brown, Joel. "Edgy Julian Edelman Documentary Stars BU Alums behind the Camera". Boston University. Retrieved 2025-03-31.
  4. 1 2 Brown, Joel (Dec 11, 2019). "Jump-start Your Job Search: Founder and Creative Director, Superdigital". Boston University. Retrieved 2024-11-22.
  5. ↑ Borchers, Callum (Oct 16, 2015). "Five things you should know about Assaf Swissa - The Boston Globe". BostonGlobe.com. Retrieved 2024-11-25.
  6. 1 2 Baskin, Ben (2019-07-03). "Julian Edelman Is Back on Top and Ready to Take Over the World". SI. Retrieved 2025-06-24.
  7. ↑ Harrison, Connor (2018-01-30). "The Voice of Julian Edelman". Boston Magazine. Retrieved 2025-06-24.
  8. ↑ Flynn, Kerry (2025-06-10). "Exclusive: Unicorn launches to help creators build YouTube shows". Axios. Retrieved 2025-07-25.
  9. 1 2 Sarto, Dan (Nov 2, 2020). "Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series". Animation World Network. Retrieved 2024-11-22.
  10. ↑ "Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper". adsofbrands.net. Retrieved 2024-11-22.
  11. ↑ "Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out". www.americaninno.com. Retrieved 2024-11-22.
  12. ↑ "It's NERF Or Nothin' for Star-Studded Worlds in NERF House X | LBBOnline". lbbonline.com. Retrieved 2024-11-22.
  13. ↑ "CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement". www.americaninno.com. Retrieved 2024-11-22.
  14. ↑ Feldberg, Isaac (Aug 18, 2019). "Julian Edelman plots Hollywood takeover - The Boston Globe". BostonGlobe.com. Retrieved 2025-07-25.
  15. ↑ Kaplan, Daniel (2020-04-16). "Julian Edelman built a business on social media, even as Tom Brady poked fun". The New York Times. ISSN 0362-4331. Retrieved 2025-06-24.
  16. ↑ Clark, Dave (Mar 6, 2020). "The Enquirer Subscription Offers, Specials, and Discounts". subscribe.cincinnati.com. Retrieved 2025-06-24.
  17. ↑ "Introducing the 2024 Campaign US 40 Over 40 honorees". www.campaignlive.com. Retrieved 2024-11-25.
  18. ↑ McClellan, Steve. "Social Agency Superdigital Now Part Of Accenture Song". www.mediapost.com. Retrieved 2025-08-28.
  19. ↑ Kemp, Audrey (2025-08-19). "Accenture Song Bolsters Creator Capabilities with Superdigital Acquisition". Retrieved 2025-08-28.
  20. ↑ Adams, Peter (Aug 20, 2025). "Accenture Song acquires Superdigital as marketing shifts social-first | Marketing Dive". www.marketingdive.com. Retrieved 2025-08-28.
  21. ↑ https://heitnerlegal.com/2026/04/23/julian-edelman-sues-assaf-swissa-what-the-superdigital-complaint-reveals-about-partnership-rights-and-the-dangers-of-informal-business-arrangements/
  22. ↑ "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Insideradio.com. 2022-08-16. Retrieved 2024-11-25.
  23. ↑ White, Peter (2022-08-16). "Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril". Deadline. Retrieved 2024-11-25.
  24. 1 2 Finn, Chad (25 June 2019). "Julian Edelman's new documentary looks like a winner". www.boston.com. Retrieved 2024-11-25.
  25. 1 2 "'He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit". www.cbsnews.com. 2019-06-26. Retrieved 2024-11-25.
  26. 1 2 Fleming, Mike Jr. (2019-06-03). "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline. Retrieved 2024-11-25.
  27. ↑ "Revenue up 34% for Audioboom". podnews.net. 2024-10-15. Retrieved 2025-03-31.
  28. ↑ Staff, Sportico (2024-10-18). "Sportico Transactions: Moves and Mergers Roundup for Oct. 18". Sportico.com. Retrieved 2024-11-25.
  29. ↑ Weprin, Alex (2024-10-14). "Rob Gronkowski Gets Into Entertainment Biz, Joins Nuthouse Sports as Partner (Exclusive)". The Hollywood Reporter. Retrieved 2025-06-24.
  30. ↑ Karp, Austin (2024-11-18). "Nuthouse Sports looks to break out in podcast space with Gronkowski, Edelman". Sports Business Journal. Retrieved 2025-06-24.
  31. ↑ Saval, Malina (2021-10-26). "Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism". Variety. Retrieved 2024-11-25.
  32. ↑ Swissa, Assaf (2023-10-18). "To Fight Antisemitism, We Need More Jewish Stories On-Screen: 'We Can't Count on Larry David Forever'". Variety. Retrieved 2025-09-15.
  33. 1 2 Edelman, Julian (2016). Flying High. Superdigital. ISBN 978-0692797440. {{cite book}}: More than one of |publication-date= and |date= specified (help)
  34. 1 2 Schwartz, Penny (2017-10-11). "Julian Edelman's children's book gets a Jewish makeover". Jewish Telegraphic Agency. Retrieved 2025-08-28.
  35. ↑ Shanahan, Mark (Dec 8, 2017). "Julian Edelman, pass catcher and published author, is in the holiday spirit - The Boston Globe". BostonGlobe.com. Retrieved 2025-08-28.
  36. ↑ Nagelhout, Ryan (2017-12-08). "Julian Edelman Wrote A Children's Book Featuring 'Tom The Goat'". UPROXX. Retrieved 2025-08-28.
  37. ↑ Juneau, Jen (Mar 16, 2022). "Stories for Your Little Ones! Here Are 17 Celebrities Who Have Written Children's Books". People.com. Retrieved 2025-08-28.