| Atypeek Music | |
|---|---|
| Founded | 1988 |
| Founder | Christophe Féray |
| Distributor | The Orchard United States |
| Genre | Noise rock Post-punk Avant-garde music Free improvisation Alternative rock Experimental music Noise music Ambient music Industrial music Punk rock Post-rock Free jazz Post-metal Stoner rock Avant-garde jazz Jazz Electronic music Drone music Psychedelic music Sludge metal Math rock Hip hop music Trap music Spoken word Minimal music |
| Country of origin | France |
| Location | Lyon |
| Official website | www.atypeekmusic.com/ |
Atypeek Music is an international digital label, which resulted from the association of Go Get Organized (GGO) and Agony. GGO is one of the last French alternative labels (1988 – 1993). The name of the label, Go Get Organized, comes from a song by the Redskins; it enhances the commitment of this generation's independent labels. It was founded in 1988 by a group of artists and musicians. The label explored a surprisingly large panel of genres at the time, going through garage rock, hard-core, stoner rock, grunge, noise music, no wave, jazz-core, noise rap and industrial music. The label soon stands out from other French labels and the alternative music stage by looking for unusual artists, taking a particular interest in grunge music, American noise rock, experimental and minimalist music such as the work of the very controversial Patrick Dorobisz, Witches Valley, Lucrate Milk, Moodie Black, Dookoom, Genghis Khan, Les Vulves Assassines, The Rogues or Schlaasss and Little Annie (Annie Anxiety). Founded in 1988, the same year as Sub Pop, the label entered into negotiations with the Seattle-based independent label for the European licensing of the album that would follow Bleach, by a then little-known young band called Nirvana. The deal was reportedly agreed in principle when, one evening, the label’s fax machine delivered unexpected news: Nirvana had signed a major-label deal, putting the proposed European licensing agreement into question. The opportunity was ultimately lost, a major disappointment for the label at the time. Other projects, however, were already underway. In 1991, the label secured a European licensing agreement with Primo Scree for Spine of God, the debut studio album by Monster Magnet. The release became another major commercial success for the label, further establishing its position in the independent music market. In 1993, the label changed its name and became Agony (Agony and the Ecstasy). Agony (1993 – 2012) then became GGO, turning more toward noise rock with bands such as Enablers, Kim Gordon, Loren Connors, Davy Jones Locker, Hint, Condense, Heliogabale and Kill the Thrill before becoming Atypeek Music in 2013. It is also during this year that its previous productions and new artists are shared on digital platforms. Artists released on Atypeek Music: Monster Magnet, Arto Lindsay, Fred Frith, Cop Shoot Cop, The Legendary Pink Dots, Caspar Brötzmann, William Hooker, Ted Milton, Chloé Delaume, Oddateee, Krackhouse, DOPPLeR, Paloalto, Les Vulves Assassines, Anarchist Republic Of Bzzz, Geins't Naït, Ben Sharpa, Chris Conde, Barbara Panther, Arne Vinzon, Anne Horel, Oto, Ivy Crystal, The Rogues, Sirabella... Atypeek Music stays under the artistic direction of Christophe Féray. Atypeek Music has taken in artists from partner labels like Disques Futura et Marge (Futura Marge), Noise Product, Dokidoki, Solar Flare, Permis de Construire Deutschland (PDCD), micr0lab and RecRec Music. Atypeek Music was distributed on iTunes and all the major digital music distribution stores. In 2016, the structure published the first issue of the magazine "Atypeek Mag", a collaborative music and generalist magazine. In 2018, following the death of founder Gérard Terronès, Christophe Féray assumed the management of the Futura Marge label. In 2021, Atypeek Music and the label Jarring Effects joined forces to create a new label called Daaganda Records (Daisy Mortem, UltraMoule, 100 guitares sur un bateau ivre, Mauvais Sang...).
Atypeek Music operates and collaborates with several associated labels, including Futura Marge and Daaganda Records.