Axis My India is an Indian market research and consulting company specializing in opinion polling, election surveys, and data analytics. It is headquartered in Mumbai and is known for its election-related surveys, particularly in collaboration with media organizations such as the India Today Group.
History
Axis My India was founded in 2013 by Pradeep Gupta as a data-driven research and consulting firm. The company initially focused on consumer insights and market research before expanding into political and electoral analysis.
It gained national prominence during the 2019 Indian general election, when its exit poll predictions were widely reported to be close to the final results.
Methodology
Axis My India conducts large-scale, face-to-face surveys across rural and urban India. The company states that it uses booth-level sampling and extensive field networks to improve prediction accuracy.
Axis My India received significant attention for its exit poll projections during the 2019 Indian general election, which were widely considered among the most accurate.
During the 2024 Indian general election, Axis My India’s exit poll projections received widespread attention but were also debated after differences with final results.
Axis My India's poll was notably the only one predicting that the TVK, a relatively new party in its debut election, would win the most seats rather than the more established Secular Progressive Alliance or AIADMK-led Alliance.
Axis My India has faced criticism regarding methodology and prediction accuracy, particularly when forecasts diverged from actual election results.
In 2024, scrutiny increased following discrepancies between projections and outcomes, contributing to broader discussions on transparency and regulation of polling agencies in India.
Other activities
Apart from election surveys, Axis My India works in consumer data analytics and governance-related initiatives, including citizen feedback platforms.
