Bates CHI & Partners

Bates CHI & Partners
TypeA WPP Group company
IndustryMarketing communications
FoundedHong Kong
(2003)
Headquarters
Hong Kong
OwnerWPP
WebsiteBatesCHI.com/

Bates CHI & Partners (formerly Bates 141 and Bates) is an advertising and marketing agency and a member of the WPP Group.

History

The Bates brand was born in 1940, when Ted Bates opened his first office, Ted Bates Inc. In New York Ted eventually built his company into the world's fourth largest agency group and expanded his business for 26 years without losing a single client.

Ted Bates’ empire launched in Asia in the early 1960s after acquiring a stake in Cathay Advertising from George Patterson, an Australian advertising executive. Cathay Advertising was an agency founded in 1946 to service the advertising needs of the Cathay Group in Hong Kong and Singapore. It was used by Bates as a vehicle to drive expansion in the region so that by the late 1960s Ted Bates Inc. was already operating in Manila, Bangkok, Kuala Lumpur, Singapore and Hong Kong.

In February 2013, Bates partnered with CHI & Partners (Simon Clemmow, Johnny Hornby & Charles Inge), the UK's most awarded independent agency at Cannes (and another WPP affiliate), and was renamed as "Bates CHI & Partners".

Notable events

2000:

2003: BatesAsia 141 is born

2006:

2007:

2008:

2013:

References

  1. 1 2 "History of Bates Worldwide, Inc. – FundingUniverse".
  2. ↑ "CHI expands global network with Bates Asia joint venture".
  3. ↑ "Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related professionals".
  4. ↑ "Archived copy". Archived from the original on 2009-08-29. Retrieved 2009-01-13.{{cite web}}: CS1 maint: archived copy as title (link)
  5. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2011-11-25. Retrieved 2014-01-07.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ↑ "Afaqs! > news & features > Bates 141 sees changes in senior management". Archived from the original on 2008-09-26. Retrieved 2008-12-18.
  7. ↑ "Bates Asia acquires a minority stake in MeThinks (Pending) - Oct 26, 2007 - Deal Snapshot - AlacraStore.com". Archived from the original on 2009-08-29. Retrieved 2008-12-18.
  8. ↑ "Bates 141 - Agency networks - Reports from our operating brands - How we're doing - WPP Annual Report and Accounts 2007". Archived from the original on 2009-01-08. Retrieved 2008-12-18.
  9. ↑ "WPP - Press Releases - Bates 141 unveils new integrated identity". Archived from the original on 2008-10-26. Retrieved 2008-12-18.
  10. ↑ "WPP - Press Releases - Bates 141 acquires majority stake in Evision in China". Archived from the original on 2008-12-21. Retrieved 2008-12-18.
  11. ↑ "WPP - Financial news". Archived from the original on 2008-08-28. Retrieved 2008-12-18.
  12. ↑ "Bates 141 - News & Events". www.bates141.com. Archived from the original on 9 October 2008. Retrieved 6 June 2022.
  13. ↑ "Bates 141 - News & Events". www.bates141.com. Archived from the original on 8 December 2008. Retrieved 6 June 2022.
  14. ↑ http://www.brandrepublic.asia/search.php?tID=333&headerSearch=Account%20win [dead link]
  15. ↑ "EFFIE 2007 Results". Archived from the original on 2008-12-21. Retrieved 2008-12-18.
  16. ↑ "JWT is the Effie agency of the year - Indian advertising media marketing digital opinion analysis debate - Campaign India online". Archived from the original on 2008-12-02. Retrieved 2008-12-18.
  17. ↑ http://www.ias.org.sg/events/2008_Winners_Release.pdf[permanent dead link]
  18. ↑ "Press Releases". Archived from the original on 2008-10-28. Retrieved 2008-12-18.
  19. ↑ http://www.brandrepublic.asia/Media/newsarticle/2008_11/Bates141-bags-Merck-business-in-Indonesia/33550 [dead link]