Bokomo

Bokomo

Product type	Food
Owner	Pioneer Foods
Produced by	Pioneer Foods
Country	South Africa
Introduced	1920; 106 years ago (1920)
Markets	South Africa
Previous owners	Independent (Boland Co-operative Millers)
Tagline	Good for every kind of different
Website	bokomo.co.za

Bokomo Foods is a major South African food brand, and one of the country's largest cereal brands. Founded as an independent company in 1920, Bokomo is now a division of local company Pioneer Foods, which itself is a subsidiary of PepsiCo.

History

Bokomo Foods traces its origins back to (Afrikaans: Bolandse Kooperatiewe Molenaars, lit. 'Boland Co-operative Millers'), a wheat co-operative founded in 1920 by seven Western Cape farmers.

In 1929, Australians Bennison Osbourne and Malcolm MacFarlane formed the British and African Cereal Co Ltd., which began producing a new type of cereal, called Weet-Bix. The two traveled to South Africa in 1948, built a factory in Cape Town, and started producing Weet-Bix there. They eventually decided to sell the product under the name Bokomo.

In 1962, Dr. Fox of the Medical Research Institute of Johannesburg worked with Bokomo to research and launch the ProNutro cereal brand.

In the 1980s, Bokomo opened its second Weet-Bix factory, located in Atlantis. By 1988, the product had become the most popular cereal in SA.

In 1997, Bokomo merged with South African food company Sasko, to form Pioneer Foods.

In March 2020, Bokomo's parent company, Pioneer Foods, was acquired by American FMCG company PepsiCo.

In 2021, Bokomo launched a brand refresh and new corporate identity. The following year, the company celebrated its 100th anniversary.

Products

As of 2026, products within the Bokomo portfolio include:

References