Brave Robot

Brave Robot
Two flavors of Brave Robot ice cream
Product typeFrozen dessert
OwnerUrgent Company
CountryUnited States of America
IntroducedJune 2020; 6 years ago (2020-06)
TaglineAnimal-Free Ice Cream
Websiteweb.archive.org/web/20230929161833/https://braverobot.co/

Brave Robot was a brand of vegan ice cream made using Perfect Day's synthesized milk proteins. It had no lactose, but does include yeast-produced molecules reproducing those found in milk.

The ice cream came in 8 flavors: Raspberry White Truffle, Blueberry Pie, A Lot of Chocolate, Peanut Butter 'n Fudge, Hazelnut Chocolate Chunk, Buttery Pecan, Vanilla 'n Cookies, and Vanilla.

By the end of 2021, the company had sold one million pints of ice-cream. By 2022 the product was available in 8000 stores across the USA.

In 2023, the company's parent group, The Urgent Company, was bought by Superlatus; Superlatus had announced plans for Brave Robot to launch a line of pulse protein snacks in 2024.

As of 2024, the brand was defunct.[citation needed]

See also

References

  1. ↑ Watson, Elaine (2021-02-04). "Animal-free dairy ice cream startup Brave Robot secures listings in 5,000 stores". FoodNavigator-USA. Retrieved 2022-05-23.
  2. ↑ Shieber, Jonathan (2020-07-15). "Brave Robot ice cream launches as the first brand from the Perfect Day-backed Urgent Company". TechCrunch. Retrieved 2020-12-22.
  3. ↑ Wolf, Michael (2 August 2020). "We Tasted Brave Robot, The Ice Cream Made From Animal-Free Dairy". The Spoon. Retrieved 23 December 2020.
  4. ↑ De Bellefonds, Colleen (22 October 2020). "This New Vegan Ice Cream Brand Uses Microbes and Science To Make 'Animal-Free Whey' - And It's Delicious". Well+Good. Retrieved 23 December 2020.
  5. ↑ Martinez, Jocelyn (2021-11-09). "Brave Robot sells 1 million vegan ice cream pints, saving the equivalent of 1 million miles of emissions". VegNews. Retrieved December 5, 2024.
  6. ↑ "Brave Robot's Animal-Free Ice Cream: The Future Favors the Brave". Perfect Day. 2022-07-12. Retrieved December 5, 2024.
  7. ↑ "Superlatus takes on Perfect Day's animal-free brands through acquisition of The Urgent Company, plus further surprise moves". Vegconomist. 2023-08-25. Retrieved December 5, 2024.