Bridges Partners

Bridges Partners, LLC
FoundedJune 2025
FounderYair Levi
Uri Steinberg

Bridges Partners is an American public relations agency working on behalf of the State of Israel in the United States. Bridges Partners manages the Esther Project, a pro-Israeli social media campaign in the US.

The company was among three American public relations companies hired by Israel's Ministry of Foreign Affairs via Havas Media Group to bolster the country's image in the U.S., in addition to Show Faith by Works and Clock Tower X.

Bridges Partners is based in Washington, D.C., and was co-founded by Israeli nationals Yair Levi and Uri Steinberg.

History

Bridges Partners was founded in June 2025 in Delaware.

Operations

According to Foreign Agents Registration Act registrations, Bridges Partners stated it had been hired by the Israeli government to recruit and pay influencers to "assist with promoting cultural interchange between the United States and Israel."

See also

References

  1. ↑ Barshad, Amos. "As the world awaits peace in Gaza, the Israeli government has been inviting content creators to come in and spread its message". Columbia Journalism Review. Retrieved 2026-08-12.
  2. ↑ Elia-Shalev, Asaf (2025-10-04). "Israel to spend up to $4.1M in bid to bolster support among Christians in western US". The Times of Israel. ISSN 0040-7909. Retrieved 2026-08-12.
  3. ↑ "Israel's secret influencer campaign exposed | The Jerusalem Post". The Jerusalem Post | JPost.com. 2025-10-01. Retrieved 2026-08-12.
  4. ↑ Cordall, Simon Speakman. "Spinning genocide: How is Israel using US PR firms to frame its Gaza war?". Al Jazeera. Retrieved 2026-08-12.
  5. 1 2 "Israel is paying influencers $7,000 per post". responsiblestatecraft.org. Retrieved 2026-08-12.
  6. ↑ "Who are the 'influencers' Israel is paying $7k per post?". responsiblestatecraft.org. Retrieved 2026-08-12.
  7. 1 2 Elia-Shalev, Asaf (2025-10-01). "Inside Israel's 'Esther Project': DOJ filings reveal paid US influencer campaign amid AI-powered PR blitz". Jewish Telegraphic Agency. Retrieved 2026-08-12.