CJ Express Group

C.J. Express Group Co., Ltd.
Native name
บริษัท ซี.เจ. เอ็กซ์เพรส กรุ๊ป จำกัด
TypeSubsidiary
IndustryRetail
FoundedJanuary 4, 2005; 21 years ago (2005-01-04)
Number of locations
>1,700 stores (2025)
Area served
Thailand
Brands
  • CJ More
  • CJ Supermarket
  • CJX
ParentCarabao Group (2013-present)
Websitehttps://www.cjmore.co.th/

CJ Express Group Co., Ltd. (Thai: บริษัท ซี.เจ. เอ็กซ์เพรส กรุ๊ป จำกัด) is a Thai retail company that operates convenience stores and supermarkets under the brands CJ Supermarket and CJ More. It was founded in 2005 as a provincial retailer in Ratchaburi and was acquired by Carabao Group in 2013. As of 2025, it operates over 1,700 branches nationwide.

In 2022, the company announced plans to list on the Stock Exchange of Thailand, but was later postponed due to Thailand's weak market sentiment and worsening economic conditions.

History

CJ Express Group was established on January 4, 2005, under the name PSD Rak Thai Co., Ltd. The first branch opened in Ratchaburi province, initially focusing on selling consumer goods at low-prices to provincial communities in Central Thailand.

On August 1, 2013, the business underwent restructuring when Sathien Setthasit, Chairman of Carabao Group, acquired a majority stake and renamed the company to CJ Express Group.

Brands

Under the new "CJ MORE" business model announced on November 11, 2020, the company operates the following brands under the "More Than Anyone, More Than Supermarket" concept:

CJ Supermarket

The company's original retail brand, focusing on household staples. Known for having a wide variety of items at competitive prices, with their hypermarket-level pricing and convenience store availability. First rounds of expansions were mostly in Central Thailand, such as Nakhon Pathom, Ratchaburi,Kanchanaburi, Suphan Buri, Chon Buri and Bangkok.

CJX

Hybrid retail-wholesale with items similar to CJ Supermarket, plus club pack/wholesale options in the same store.

Nine Beauty

Multi-brand cosmetics zone, within the supermarket itself. Provides cosmetics, skin care products and dietary supplements.

Bao Café

Fresh coffee under the "Good taste, good price" concept, with local touches at an affordable price. Other non-coffee drinks are available in a wide variety as well, with their rich taste and served with toasts.

UNO

Lifestyle and fashion items, stationery and electronics with modern design under the "Your Innovation" concept, targeting working-age people looking for daily items

A-Home

Home improvement zone for home owners ranging from D.I.Y. items, hand tools, gardening equipment, plumbing tools, car care products, kitchen appliances all the way to small electrical appliances.

PET HUB

Pet shop with a wide variety of pet-related goods such as pet food, treats, and toys. Covers dogs, cats, birds and aquatic animals.

Tian Tian

Ice cream and milk tea brand at affordable prices, similar to MIXUE, Ai-CHA and WEDRINK while being a 100% Thai brand despite Chinese-sounding name.

Apart from these notable brands, CJ MORE also operates Bao Wash automatic laundry shops and CJ MORE Food Hall at select branches.

References

  1. 1 2 Jitpleecheep, Pitsinee (2023-07-21). "CJ More decides to postpone IPO filing". Bangkok Post. Retrieved 2026-01-17.
  2. ↑ Money, Thairath (2025-06-26). "รอบรั้วการตลาด : CJ MORE ส่งแคมเปญใหญ่ย้ำความผูกพันเคียงข้างชุมชนและลูกค้า". THAIRATH Money. Retrieved 2026-01-17.
  3. 1 2 3 "เส้นทาง 17 ปี "CJ Express" ก่อน IPO 2.5 หมื่นล้าน จากค้าปลีกภูธร สู่บิ๊กคอนวีเนียนสโตร์ - Brand Buffet". 2022-07-31. Retrieved 2026-01-17.
  4. 1 2 "เทียบฟอร์ม 'ร้านสะดวกซื้อ' ใต้ปีก 'เจ้าสัวไทย'". bangkokbiznews (in Thai). 2023-10-11. Retrieved 2026-01-17.
  5. ↑ matichon (2025-12-01). "ยุคใหม่ค้าปลีก 'CJ MORE-KMITL' เตรียมผุด 'New Concept Store' แห่งแรก" (in Thai). Retrieved 2026-01-17.
  6. ↑ "Carabao Founder's CJ Express Weighs $500 Million Thai IPO, Sources Say". Bloomberg News. December 1, 2022. Retrieved 2026-01-17.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ↑ "Carabao Group and CJ Express Group recognized in Deloitte's prestigious Thailand's Best Managed Companies 2021 Awards". nationthailand. 2021-08-09. Retrieved 2026-01-17.
  8. ↑ Jitpleecheep, Pitsinee (2017-07-29). "CJ Express eyes B4bn to grow". Bangkok Post. Retrieved 2026-01-17.
  9. 1 2 3 4 5 6 7 chuleeporn (2020-11-11). "เปิดตัวค้าปลีกโมเดลใหม่ "CJ MORE" ผนึก 5 แบรนด์ตอบโจทย์ทุกไลฟ์สไตล์คนเมือง". www.komchadluek.net (in Thai). Retrieved 2026-10-27.
  10. ↑ "ซีเจ ส่ง Cjx โมเดลค้าปลีกในเครือล่าสุด ที่ขายทั้งปลีก - ส่ง ในร้านเดียวกัน". www.brandage.com. Retrieved 2026-10-27.
  11. ↑ "รู้จัก CJx สะดวกซื้อน้องใหม่จาก" ซีเจ" ที่รวมเอาค้าปลีก-ค้าส่งไว้ในที่เดียวกัน - Brand Buffet". 2024-01-14. Retrieved 2026-10-27.
  12. ↑ "ซี.เจ. เอ็กซ์เพรส เปิดตัว "เพ็ทฮับ" ศูนย์รวมสินค้าสัตว์เลี้ยงครบวงจร ภายใต้ "ซีเจ มอร์" - MarketPlus". www.marketplus.in.th. Retrieved 2026-10-27.
  13. ↑ "Tian Tian ชื่อคล้ายจีนแต่เป็นแบรนด์ไทย เปิดไม่ถึงปีมีสาขาเพียบ". posttoday (in Thai). 2025-05-06. Retrieved 2026-10-27.