Candie's

Candie's
Product typeClothing, Footwear, Beauty Products
OwnerIconix Brand Group
Introduced1978; 48 years ago (1978)
Previous owners
List
    • El Greco, Inc. (1978–86)
    • Pentland Group (1986–91)
    • Charles Cole's (1991–93)
Websitecandies.com

Candie's is an American women's clothing brand launched in 1978. Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc.

History

Candie's was originally a Charles Cole line of high-heeled wood-bottom shoes from El Greco Inc. The brand shot to fame partly due to Olivia Newton John wearing a pair of Candie's in the final scene of Grease,[citation needed] following which, one of every four women in the United States owned a pair of Candie's by the mid-1980s.

In 1986, Pentland Group acquired El Greco. Pentland sold Candie's to Charles Cole's son Neil in 1991. Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993. Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel.[clarification needed]

In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy.

Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes. As of 2020, Kohl's Department Stores stopped carrying the Candie's brand.

Endorsements

Several artists have signed endorsements with Candie's. Some of them are Sarah Hyland, Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) while Carly Rae Jepsen, Lea Michele, Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.

References

  1. ↑ "Candies Inc. Company History". Company-Histories.com. Retrieved May 8, 2017.
  2. ↑ Candie's line on Kohl's store, 17 Aug 2020
  3. ↑ "Candies". Iconix International. Retrieved December 22, 2025.
  4. 1 2 3 "Candie's, Inc". www.encyclopedia.com. Retrieved May 23, 2024.
  5. ↑ "The Candie's Foundation". Candiesfoundation.org. Archived from the original on March 26, 2009. Retrieved January 5, 2010.
  6. ↑ "Celebs Join Hilary Duff to Promote Kohl's Candie's Line". AdRants. Retrieved January 5, 2010.
  7. 1 2 "Candie's, Kohl's Launch Duff Campaign, Sweeps". Chief Marketer. July 14, 2005. Retrieved October 6, 2025.
  8. ↑ "Kohl's is removing Jennifer Lopez and 7 other brands from its stores". today.com. Retrieved July 1, 2023.
  9. ↑ Sarah Hyland debuts new Candie's campaign, 19 June 2017
  10. ↑ Tanenbaum, Sharon (July 18, 2014). "Bella Thorne Stars in Candie's Commercial: Behind the Scenes Video". Us Weekly. Retrieved October 6, 2025.
  11. ↑ "Glee's Lea Michele Is a Candie's Girl! Stylish Star Named New Spokeswoman". E! Online. January 12, 2012. Retrieved March 18, 2012.
  12. ↑ "Candie's Unveils 'Heroes' Star Hayden Panettiere as its New Spokesperson". ABC7 Chicago. February 20, 2008. Archived from the original on July 7, 2011. Retrieved June 13, 2008.