Cebon
Cebon, founded in 1997, is a family business from Algeria of SARL type, specialized in the production of food products under the brand El Mordjen.
History
As an SARL company, based in Oran, this family business was founded in 1997. It produced food products for pastry under the brand El Mordjene, such as spreads, honey, whipped cream, food coloring, vegetable fat, powdered sugar, and corn starch.
Due to a viral trend on social media like TikTok, initially through Algerian influencers and later those from the Algerian diaspora, the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021. It was also tested by French influencers. In France, where it was sold by select grocery stores and imported via the shuttle trade, it quickly sold out. This high demand drove up prices in France.
Awards
The range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024.
