History
Central Partnership started as a TV content distributor from 1996 until 2000. Central Partnership also produces high-end TV series. Central Partnership is promoting the Russian titles overseas. In November 2005, the controlling stake of Central Partnership was acquired by Prof Media.
In January 2009, Central Partnership became an official distributor of the Paramount Pictures lineup in Russia and the Commonwealth of Independent States (excluding Ukraine). In May 2012, CP signed a contract with DreamWorks Animation to release their television and films in Russia. Shrek Forever After, an animated comedy blockbuster by DreamWorks Animation, became the highest-grossing animation of all time in Russia. The deal halted after February 2022.
In November 2016, CP also handled the marketing in Russia for the some films from the catalog of Indian film company Eros International.
In March 2023, the company announced the development of a Russian equivalent of the IMAX format, CosMAX. The technology delivers the sharpest, most saturated images, as well as deep, detailed sound. The first film to be shown in the new format will be "The Challenge".
