Daniel Goeudevert

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Daniel Goeudevert (born 31 January 1942) is a French author, automotive executive, and consultant. He is best known for his leadership roles at Citroën, Renault, Ford, and Volkswagen, as well as his later work as a writer and environmental advocate.

Early life and education

Goeudevert was born in Reims, France. After completing his baccalauréat in 1961, he studied literature at the University of Reims and the Sorbonne in Paris. He initially worked as a teacher of German before entering the automotive industry.

Career

In 1965, Goeudevert began working as a car salesman at Citroën. His career advanced rapidly:

• 1969 – Appointed sales manager at Citroën.
• 1970 – Became general director of Citroën Switzerland at age 28.
• 1974 – Joined the board of Citroën Germany.
• 1975–1978 – Served as general director of Renault Germany.
• 1979 – Became head of exports at Renault.
• 1981–1989 – CEO of Ford's German operations.
• 1990–1993 – Member of the board of Volkswagen AG, responsible for sales and marketing.

Known for his unconventional style and outspoken views, Goeudevert was often described as a “showman” among auto executives. He left Volkswagen in 1993. He was also a recipient of the Das Goldene Lenkrad award, one of Germany's most recognized automotive honors.

Later activities

After leaving the auto industry, Goeudevert became a consultant, author, and public speaker. He has written several books, including Das Seerosen-Prinzip (2003), which critiques greed and short-term thinking in business. His autobiographical book Wie ein Vogel im Aquarium (1998) further cemented his reputation as a Paradiesvogel (“paradise bird”) in the auto industry, reflecting his unconventional style and outsider perspective. He also served as Vice President of the International Green Cross, advocating for environmental protection.

Publications

• Die Zeit der Verachtung ist vorbei (1993)
• Wie ein Vogel im Aquarium: Aus dem Leben eines Managers (1998)
• Das Seerosen-Prinzip: Wie uns die Gier ruiniert (2003)
• Die Zukunft der Mobilität (various essays and lectures)

Legacy

Goeudevert is regarded as a visionary critic of the automotive industry, emphasizing sustainability, ethics, and social responsibility. His career trajectory—from literature teacher to top automotive executive—has been described as unique in the sector.

References