Goldstein and his doctoral advisor Gerd Gigerenzer started the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany, where Goldstein worked as a research scientist for several years.
In 2002, Goldstein became associate director of the Center for the Decision Sciences at Columbia University before becoming an assistant professor of marketing at London Business School in 2005. In 2009, Goldstein accepted an offer as a principal research scientist at Yahoo! Research. In 2012, Goldstein was part of a group of Yahoo scientists who left en masse to found the New York City lab of Microsoft Research, where he is now Partner Research Manager.
Goldstein's doctoral thesis used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences. Investigations of the take-the-best heuristic and the recognition heuristic were later published as journal articles in Psychological Review and in the book Simple Heuristics That Make Us Smart. These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology. With Eric J. Johnson, Goldstein authored an article on organ donation in the journal Science Along with Nobel LaureateWilliam F. Sharpe, he created the Distribution Builder method for eliciting probability distributions. Hal Hershfield and Goldstein ran virtual reality experiments in which people saw renderings of themselves as senior citizens and increased their intentions to save for retirement, as discussed in Goldstein's TED talk The Battle Between Your Present and Future Self.
↑Gigerenzer, G.; Todd, P. M. (1999). Simple Heuristics That Make Us Smart. the ABC Research Group. New York: Oxford University Press. ISBN978-0-19-514381-2.
Goldstein, D. G.; Johnson, E. J.; Sharpe, W. F. (2008). "Choosing outcomes versus choosing products: Consumer-focused retirement investment advice". Journal of Consumer Research. 35 (3): 440–456. doi:10.1086/589562. S2CID10083583.
Goel, S.; Goldstein, D. G. (2014). "Predicting individual behavior with social networks". Marketing Science. 33 (1): 82–93. doi:10.1287/mksc.2013.0817.
Goldstein, D. G.; Suri, S.; McAfee, R. P.; Ekstrand-Abueg, M.; Diaz, F. (2014). "The economic and cognitive costs of annoying display advertisements". Journal of Marketing Research. 51 (6): 742–752. doi:10.1509/jmr.13.0439. S2CID866397.
Goldstein, D.; Hershfield, H. E.; Benartzi, S. (2016). "The illusion of wealth and its reversal". Journal of Marketing Research. 53 (5): 804–813. doi:10.1509/jmr.14.0652. S2CID51779359.