David Meerman Scott

David Meerman Scott
David Meerman Scott photographed in Boston, Massachusetts on August 11, 2014 by Bruce Rogovin
Born1961 (age 64–65)
EducationKenyon College
OccupationsMarketing strategist, Speaker, Author
SpouseYukari Watanabe Scott
Children1
WebsiteOfficial website

David Meerman Scott is an American online marketing strategist and author of books such as The New Rules of Marketing & PR.

Early life

David Meerman Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002, holding executive positions in an electronic information division of Knight-Ridder, from 1989 to 1995.

Scott moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation, ultimately holding the position of vice president of marketing until the business was sold to Thomson Corporation in 2002. Thomson Corporation terminated his employment after acquiring NewsEdge, so he started his own business as a marketing strategist.

Career

Content marketing strategist

Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain by buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.

Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."

Bibliography

Personal life

Scott is married to Yukari Watanabe Scott. They have one daughter, Reiko Scott, with whom Scott co-authored Fanocracy.

References

  1. 1 2 3 "Bio: David Meerman Scott". Archived from the original on November 13, 2011. Retrieved November 16, 2011.
  2. ↑ Kirsner, Scott (April 26, 2009). "Increasing marketing isn't just a one way street". The Boston Globe. The New York Times Company. Retrieved May 10, 2009.
  3. ↑ Smith, Helaine (February 1, 2008). "Get adventurous with 'new rules' online". The Boston Herald. Herald Media. Archived from the original on December 10, 2008. Retrieved February 6, 2008.
  4. ↑ Flandez, Raymund (November 26, 2007). "Managing Technology - Lights! Camera! Sales!". The Wall Street Journal. Archived from the original on December 12, 2024. Retrieved February 6, 2008.
  5. ↑ Moran, Gwen (July 1, 2007). "Under the Influence". Entrepreneur.com. Entrepreneur.com, Inc. Archived from the original on May 1, 2008. Retrieved February 6, 2008.
  6. ↑ Ericka Chickowski (May 24, 2011). "Why You Shouldn't Wall Off Your Web Content". Entrepreneur Magazine. Retrieved July 1, 2013.
  7. ↑ Morgan, Nick (June 7, 2012). "People I'm Grateful for #4: David Meerman Scott". Forbes. Retrieved July 1, 2013.
  8. ↑ Scott, David Meerman (2024) [2007]. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-1-394-28217-3.
  9. ↑ Scott, David Meerman; Scott, Reiko (2020). Fanocracy: Turning Fans into Customers and Customers into Fans. Hoboken, New Jersey: John Wiley & Sons. ISBN 9780593084007.
  10. ↑ Scott, David Meerman (2016). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-1-119-27242-7.
  11. ↑ Scott, David Meerman; Jurek, Richard (2014). Marketing the Moon: The Selling of the Apollo Lunar Program. Cambridge, Massachusett: The MIT Press. ISBN 9780262026963.
  12. ↑ "Word of the Year 2017: the shortlist". Oxford Dictionaries. January 30, 2018. Archived from the original on December 15, 2017. Retrieved October 7, 2018. as first popularized by marketing and sales strategist David Meerman Scott's 2011 book, Newsjacking
  13. ↑ Scott, David Meerman (2011). Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-1-118-25231-4.
  14. ↑ Scott, David Meerman (2010). Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. Hoboken, New Jersey: John Wiley & Sons. ISBN 9780470645956.
  15. ↑ Halligan, Brian; Scott, David Meerman; Walton, Bill (2010). Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-1-394-37801-2.
  16. ↑ Scott, David Meerman (2009). World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-1-118-25828-6.
  17. ↑ Stull, Craig; Myers, Phil; Scott, David Meerman (2008). Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthrough. Hoboken, New Jersey: John Wiley & Sons. ISBN 978-0-470-26036-4.
  18. ↑ Scott, David Meerman (2005). Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers. Medford, New Jersey: Information Today/CyberAge Books. ISBN 9780910965712.
  19. ↑ Scott, David Meerman (2001). Eyeball Wars: A Novel of Dot-com Intrigue. Lexington, Massachusetts: Freshspot Publishing. ISBN 0-9701414-8-3.
  20. ↑ "Efficiency as a marketing asset". WebInkNow.com. Retrieved December 14, 2011.