Dedeman

Dedeman
Founded1992
Headquarters
Bacău
,
Romania Greece
Number of locations
65 stores (2025)
Area served
Romaniaand greece
Revenue
  • Increase 2.32b EUR (2023)
  • 2.23b EUR (2022)
  • Decrease 308m EUR (2023)
  • 344m EUR (2022)
Total equity
  • Decrease 973m EUR (2023)
  • 1,009m EUR (2022)
Owner
Number of employees
12,750 (2025)
Websitehttps://www.dedeman.ro/

Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which means "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country. Dedeman was established in 1992.

History

Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.

Its first store was initially only 16 square meters, selling various retail merchandise.

Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, its increasing number of stores has cemented its position as such.

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.

Financial figures

Company Metrics
Year Store Count Employees Turnover (EUR)
2023 59 12,113 2.32b
2022 58 12,245 2.23b
2021 57 11,948 2.02b
2020 54 11,374 1.87b
2019 50 10,769 1.72b
2018 49 10,413 1.54b
2017 48 9,818 1.36b
2016 45 8,421 1.16b
2015 40 7,656 0.96b
2014 41 7,179 0.76b
2013 36 6,489 0.60b
2026 65 12,702 €2.61 billion

In 2025-2026 they bought the Greek Retail named Praktiker Hellas for €130M. Currently their shops are known as "Dedeman Hellas"[citation needed]

References

  1. ↑ "DEDEMAN | alliance-arena.com". Archived from the original on 28 May 2015. Retrieved 28 May 2015.
  2. ↑ https://www.linkedin.com/company/dedeman [self-published source]
  3. ↑ "Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest". 10 January 2015. Archived from the original on 16 August 2017. Retrieved 28 May 2015.
  4. ↑ "Dedeman Magazine - Dedicat planurilor tale". Retrieved 10 January 2026.
  5. ↑ "DIY Chain Dedeman Plans Expansion Abroad | ZF English".
  6. ↑ "Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj". 17 March 2020. Retrieved 30 July 2023.
  7. ↑ Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
  8. ↑ Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR". www.cosr.ro.
  9. ↑ Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015". www.cosr.ro.
  10. ↑ "Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
  11. ↑ Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
  12. ↑ Retail Market Study Worldwide 2014. Location Group AG. 1 March 2014. ISBN 978-3-9524314-4-3.
  13. ↑ "Company DEDEMAN SRL tax code 2816464 from Romania". www.romanian-companies.eu. Retrieved 3 April 2025.
  14. ↑ "Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională". 26 September 2017.
  15. ↑ Press release Dedeman. (in Romanian) Archived 14 June 2021 at the Wayback Machine
  16. ↑ Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014