| Definition 6 | |
|---|---|
| Type | Privately held company |
| Industry | Digital Marketing, sound design, Animation studio, Post-production |
| Predecessor | iXL (1996-2001) Creative Bubble (2001-2011) |
| Founded | 1996 |
| Headquarters | , |
| Key people | Jeffrey Katz (CEO) Frank Radice (Expert In Residence) |
DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.
DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm. In August 2009, DEFINITION 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York. In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company. Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former president and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. In 2019, they became part of the Dawn portfolio of independent creative agencies.