Diamond Babu

Kalaimamani
Diamond Babu
Born (1960-06-16) 16 June 1960 (age 66)
Madras (now Chennai), Tamil Nadu, India
Other nameBabu
Occupationspublic relations officer, media consultant
Years active1986–present
Spouse
Saraswathi
​
(m. 1983)​
Children1
Parent(s)Mani (Father)
Sivagami (Mother)
AwardsKalaimamani Award (2022)

Diamond Babu is an Indian public relations officer and media consultant who predominantly works in Tamil cinema. He has worked more than 600 films as public relations officer in Indian cinema.

Early life

Babu's father Mani alias Film News Anandan was one of the earliest journalists, managers and chroniclers of Tamil cinema, and he wanted his son to enter the film industry. Babu, on the other hand, was comfortably educated in Delhi and employed at a bank. To satisfy his father's wish, he left his bank job, started the "Diamond" film club and screened films for a close group at Devi Bala, Sathyam and Subham theatres in the early 80's. Tamil films faced some hiccups at the censors, and one such trouble was the reason Babu became a fully fledged PRO, since he realised that being knowledgeable in Hindi, he could be a bridge between the north and the south.

Career

In 1986, when producer Aabhavanan wanted to convert a five-minute documentary into a commercial film, Babu's father canvassed for funds—the concept of crowdfunding is not new – and Babu got drawn into the struggle and was made the PRO. In 1986, when Oomai Vizhigal faced some hurdle in getting the censorship, Babu was able to liaise with the tribunal in Delhi. The film, starring Vijayakanth was a blockbuster hit. After Oomai Vizhigal his next nine films were also successive blockbuster hits and he was looked as lucky PRO in Tamil film industry.

Awards

Selected filmography

Key
† Denotes films that have not yet been released
Year Film Role Notes Ref.
1986Oomai Vizhigal PRO
1990My Dear Marthandan
1991Captain Prabhakaran
1992Mannan
1993Kalaignan
1994Rajakumaran
1999Mannavaru Chinnavaru
2000Kandukondain Kandukondain
2001Aalavandhan
2003Kaakha Kaakha
2005Chandramukhi
Sachein
2007Mozhi
2008Abhiyum Naanum
2009Kanthaswamy
2010Aasal
2012Thuppakki
2014Arima Nambi
2016Theri
Kabali
2017Baahubali
Neruppu DaAlso Line producer
2018Vishwaroopam II
2.0
Thuppaki Munai
2020Asuraguru

Accolades

Year Film Category Award Result
2017 Theri & Kabali Best PRO Behindwoods Gold Medals 2017 Won

References

  1. ↑ "Rajini at Diamond Babu's son's wedding". Sify. Archived from the original on 3 March 2018. Retrieved 3 March 2018.
  2. ↑ "Best PROs in the town are..." Behindwoods. 11 June 2017. Archived from the original on 20 April 2018. Retrieved 5 January 2022.
  3. 1 2 "Diamond Babu- The man with a diamond touch in Kollywood". The News Minute. 17 July 2014. Archived from the original on 14 December 2017. Retrieved 3 March 2018.
  4. ↑ Shankar (20 June 2016). "பிஆர்ஓ யூனியன் தேர்தல்: ஆறாவது முறையாக டைமண்ட் பாபு.. முதல் முறையாக ஜான்!". Filmibeat (in Tamil). Archived from the original on 3 March 2018. Retrieved 3 March 2018.
  5. ↑ "செய்தி வெளியீடு எண்: 2254" (PDF). மக்கள் செய்தித் தொடர்புத் துறை. Retrieved 26 September 2025.
  6. ↑ "Diamond Babu's son Vikram Sagar's wedding reception with Preethi at Raja Muthiah Hall in Chennai". The Times of India. 15 February 2014. Archived from the original on 29 July 2018. Retrieved 5 January 2022.
  7. ↑ "Behindwoods Gold Medals 2017: Full winners list". Behindwoods. 14 June 2017. Archived from the original on 6 November 2021. Retrieved 5 January 2022.