DigiDirect

DigiDirect Group
TypePrivate
Founded2006 (2006)
FounderShant Kradjian
Headquarters
Australia Edit this on Wikidata
Key peopleShant Kradjian (Chairman and CEO)
Subsidiaries
Websitedigidirect.com.au

The DigiDirect Group is an Australian company. It owns the consumer electronics retail chain DigiDirect, online book retailers Booktopia and Angus & Robertson, library supplier James Bennett and computer hardware retailer Mwave.

History

DigiDirect was founded in 2006 by Shant Kradjian as an online camera equipment business. The first DigiDirect store was opened in Westfield Bondi Junction. By 2016, the company had stores in Victoria, New South Wales and Queensland. In August 2016, DigiDirect opened its seventh store and entered the Western Australian market after acquiring a camera store in Cannington.

DigiDirect was fined $39,240 in June 2021 by the Australian Competition and Consumer Commission (ACCC) for three alleged instances of misleading advertising in 2020.

In February 2024, DigiDirect launched DigiMarket, an online third-party marketplace. In August 2024, DigiDirect acquired online book retailer Booktopia after the company went into administration in July. The acquisition also included the Angus & Robertson and Co-Op Bookshop brands and about $14 million in inventory. In September 2024, over 304,000 DigiDirect customer records were leaked online after a cybersecurity breach.

In May 2025, DigiDirect purchased library supplier James Bennett from US company Baker & Taylor. The following month, it acquired computer hardware retailer Mwave after it went into voluntary administration. In September 2025, DigiDirect launched retail media network, DigiConnect.

In September 2026, DigiDirect was fined $99,000 by the ACCC for misleading advertising on some products.

References

  1. ↑ Adams, David (20 August 2024). "Why digiDirect's owner bought Booktopia from administration". SmartCompany. Retrieved 16 June 2025.
  2. ↑ Yun, Jessica (15 September 2024). "'Don't want the limelight': Who is Booktopia's low-profile new boss?". The Sydney Morning Herald. Retrieved 16 June 2025.
  3. ↑ Bencic, Emily (17 August 2023). "digiDirect launches major sale to mark milestone birthday". Appliance Retailer. Retrieved 16 June 2025.
  4. ↑ Bencic, Emily (10 August 2016). "DigiDIRECT acquires liquidated Camera House". Appliance Retailer. Retrieved 16 June 2025.
  5. ↑ Bencic, Emily (15 June 2021). "digiDirect pays $39k penalty for misleading sales promotions". Appliance Retailer. Retrieved 16 June 2025.
  6. ↑ Bencic, Emily (6 February 2024). "digiDirect expands product offering with new marketplace". Appliance Retailer. Retrieved 16 June 2025.
  7. ↑ Stein, Lucia; Terzon, Emilia (19 August 2024). "Booktopia commences trade again after being bought by online electronics store". ABC News. Retrieved 16 June 2025.
  8. ↑ Croft, Daniel (30 September 2024). "304k customer records allegedly stolen from Australian camera and electronics store". cyberdaily.au. Retrieved 16 June 2025.
  9. ↑ Catterson, Rosalea (20 May 2025). "digiDirect Group Makes Strategic Acquisition". Power Retail. Retrieved 16 June 2025.
  10. ↑ Mallis, Athina. "UPDATED: MWave acquired by Digidirect, as parent company goes into voluntary administration". www.crn.com.au. Retrieved 16 June 2025.
  11. ↑ Crawford, Hal (26 September 2025). "Digidirect Group launches retail media network". Mumbrella. Retrieved 22 September 2026.
  12. ↑ Booth, Harry (22 September 2026). "DigiDirect handed $99,000 fine after discounting probe". Inside Retail Australia. Retrieved 22 September 2026.